45+ min ago   (318+ words) Gen Z uses artificial intelligence more actively than other generations. Almost half use AI every day or almost every day, while more than a quarter already interact with it as they would with a friend, according to new research conducted…...

1+ hour, 33+ min ago   (1042+ words) Landmark Group’s Home Centre has built on the strong foundations of its successful back-to-school 2025 campaign with its evolved “Home Schools You“ campaign, which subtly and smartly switches up the narrative: while children go back to school, parents continue learning every…...

1+ hour, 58+ min ago   (525+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

1+ day, 7+ hour ago   (34+ words) Campaign Middle East From left, Jonathan Hirasawa Ashton, International Partner at LexDesk360, and Walid Sowaidan, Founder, LexDesk360 © copyright 2025 CampaignME...

1+ day ago   (289+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

1+ day, 2+ hour ago   (676+ words) The question I get asked in Dubai is always the same: can we be sued for using an AI image that looks like a real person, place or event? People expect me to say yes, and to say copyright. The…...

1+ day, 3+ hour ago   (704+ words) There’s a certain madness to founding an agency. Building something from nothing carries its own thrill, and at this stage, as a boutique, every client win feels like a game-changer. There’s real excitement in the autonomy to shape a business…...

1+ day, 3+ hour ago   (375+ words) Carrefour, which is operated exclusively by Majid Al Futtaim across the Middle East, has revealed details about its latest campaign, which aimed to drive awareness and the adoption of the Carrefour App as an easier, faster and more convenient way…...

1+ day, 4+ hour ago   (442+ words) Saudi Arabia’s stc group has revealed details about its successful partnership with the Esports World Cup 2026 — as an official Founding and Elite Partner — closing out the tournament’s first-ever edition outside Saudi Arabia with a grand final at the iconic Accor…...

1+ day, 4+ hour ago   (250+ words) MarkApp has promoted Camila Álvarez to Head of Marketing and PR. Alvarez will lead the company’s brand strategy, communications and media relations across its global markets. Álvarez brings close to a decade of experience across product operations, digital campaign management…...