2+ day, 1+ hour ago   (322+ words) The new brand platform is built around a phenomenon Sealord has diagnosed as “fishame”—the irrational guilt of the fish lover: that it’s too smelly for the office, too messy for the kitchen, and that eating frozen fish is somehow…...

2+ day, 1+ hour ago   (401+ words) Global creative studio Koto has created a new brand identity for Franki, the social restaurant discovery and rewards platform, centered on the idea of “Make time dance.” Founded by Eugene Varricchio and Nick Bennett, Franki launched in Austin in 2020 before…...

2+ day, 51+ min ago   (908+ words) Five campaigns serve up road-safety reality checks, unapologetic fish-loving, fickle football fans, café-window theatre and the memories that make a house a home. The Friday Ad5 rounds up five pieces of work worth your attention — campaigns that caught the eye, made…...

2+ day, 2+ hour ago   (284+ words) Sambrano joins from Ogilvy Philippines to oversee the agency’s regional client portfolio and growth agenda spanning AI discoverability, creator intelligence and in-sourcing. Greenpark has appointed Caloy Sambrano as Managing Director, APAC, as the digital content agency expands its regional leadership…...

2+ day, 2+ hour ago   (265+ words) The campaign marks JINRO’s first global campaign with global ambassador V of BTS, introducing the brand to consumers around the world. South Korea JINRO soju brand unveiled a global campaign, ‘My Favorite JINRO’, featuring global ambassador V of BTS. The…...

2+ day, 3+ hour ago   (318+ words) Dentsu Philippines has launched Dentsu Studios, an integrated production and content environment that brings together content creation, commerce and audience capabilities under one offering. The new offering combines a production environment with dentsu’s capabilities in strategy, influencer marketing, audience intelligence…...

3+ day, 4+ hour ago   (188+ words) Aspire has launched an out-of-home brand campaign in Hong Kong, appearing on trams, buses, MTR stations and digital billboards with the message “Make every dollar count.” Inspired by Hong Kong’s love of food, the campaign uses food-led creatives to show…...

3+ day, 3+ hour ago   (910+ words) Georgette Tan has spent a lifetime using communication, board leadership and advocacy to make women’s voices heard. Her mark is rooted in a simple but demanding belief: tell the truth, frame it with care, and use whatever influence you have…...

3+ day, 6+ hour ago   (484+ words) 2027 Expands Storytelling Recognition with New Micro-Drama Category and Ongoing Focus on Environmental & Social Impact Through WaterBear and JusticeAid Awards The 2027 New York Festivals Television and Film Awards, marking 70 years of the competition, is now open for entries. This year, the…...

3+ day, 6+ hour ago   (202+ words) Following its 175th anniversary, Y Australia has appointed Think HQ to create a unified national brand platform, bringing together 12 member associations under a single brand proposition. Y Australia, formerly YMCA Australia, has appointed Think HQ to lead its national creative platform,…...