10+ hour, 18+ min ago  (737+ words) JBL has restructured its marketing approach from focusing on campaigns to centering the brand around culture where music, creators and audiences intersect in real life. For Chris Epple, vice president of marketing, Americas at Harman, that shift is not theoretical....

18+ hour, 37+ min ago  (6+ words) Brand Innovators...

1+ day, 31+ min ago  (628+ words) Brand Innovators The voice of contemporary Black America has been muted'at best, syphoned and imitated by larger audiences as exploitative reproduction. Despite its disproportionate impact on American life, Black history teeters on the brink of erasure. Marginalizing forces persist from…...

2+ day, 1+ hour ago  (475+ words) Digital baby registration platform Babylist has named Jill Cress as chief marketing o'cer, e'ective May 2026." Cress will lead the company's marketing department which encompasses, brand, performance, content and experiential." "Babylist is already a brand that millions of families trust," said…...

3+ day, 3+ hour ago  (739+ words) Sarah Larsen, chief marketing officer of Hisense, is a self-described "non-traditional CMO." "That's my secret weapon," she says. "I love marketing. I've been doing this for 30 years and there has never been a day where I had a doubt if…...

3+ day, 14+ min ago  (411+ words) In a category defined by constant change, brands that stand out are often the ones that move with intention rather than speed." For Cheryl Guerin, EVP, global brand strategy and innovation at Mastercard, the focus is less on chasing what's…...

6+ day, 2+ hour ago  (216+ words) Brand Innovators - Diageo's tequila brand Don Julio has dropped a national campaign ahead of the World Cup called Made to Be Raised. - The campaign is centered on a new Tequila Don Julio 1942 FIFA World Cup 2026 Edition bottle design, as well…...

1+ week, 2+ hour ago  (442+ words) The marketing program is part of e. l. f. "s continued efforts to disrupt beauty marketing by using entertainment as a platform to engage consumers and start cultural conversations. Based on real consumer insights and using long-form storytelling, the brand is looking to…...

1+ week, 1+ day ago  (696+ words) Sports marketers have come to accept that fans" attention is fragmented during major events. They are snacking, texting, posting on social media " all while watching the game. And during the 2026 FIFA World Cup, Lay"s is planning to own those…...

1+ week, 1+ day ago  (212+ words) Katelyn Zborowski has joined Jack in the Box as its new chief marketing officer. In her new role, Zborowski is tasked with leading the brand's marketing strategy, with a focus "on driving demand through innovation, delivering profitable value, and bringing…...