2+ day, 4+ hour ago   (378+ words) Meta has launched a new campaign positioning itself as the optimist’s answer to AI doom. The campaign is built entirely around the idea that AI won’t isolate people, it’ll empower them and strengthen connection. Unveiled by Zuckerberg on Thursday, the…...

2+ day, 3+ hour ago   (781+ words) Marketers are over-indexing on platforms, such as search and social media, while undervaluing above the line media channels such as TV, BVOD, radio and out of home, according to a new study by Prophet. The study, commissioned by Seven Network…...

2+ day, 3+ hour ago   (298+ words) SBS has secured the broadcast rights of the 2030 FIFA World Cup, according to a report in the Australian Financial Review. Revealed just days after SBS’s most successful World Cup on record, the AFR reports the public broadcaster quietly secured a…...

2+ day, 5+ hour ago   (455+ words) AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. Created by Leo Australia, the…...

2+ day, 5+ hour ago   (272+ words) Former B&T journalist Mary Madigan is set to join Kyle Sandilands Live, the shock jock’s new show. During her time at B&T, news hound Madigan covered Australia’s media owners and was noted for her extensive reportage of what…...

2+ day, 5+ hour ago   (293+ words) QMS says its Milano Cortina Winter Olympic and Paralympic Games network has driven significant gains in awareness, brand equity and long-term memory encoding for partners. New research conducted by Kantar shows the Winter Games Network delivered meaningful gains across key…...

2+ day, 6+ hour ago   (255+ words) Spanish football star and 2026 FIFA World Cup winner Lamine Yamal is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is collaborating with Yamal to launch baggy denim, cargo pants,…...

3+ day, 2+ hour ago   (329+ words) Nine’s shows proved a hot hit for Australians on Wednesday, with Tipping Point in the leading spot just ahead of A Current Affair, which looked at the moving story of a young girl suffering from a rare genetic condition. Tipping…...

3+ day, 2+ hour ago   (289+ words) The Ad Council’s Cannes Download will return in August, to look inside this year’s Festival of Creativity through the insights of Cannes Lions jurors and creative leaders including Brent Smart, Rose Herceg, Clare Pickens, Micah Walker and Sam Stuchbury. Touring…...

3+ day, 3+ hour ago   (354+ words) Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news....