23+ hour, 55+ min ago  (611+ words) Elon Musk's IPO prospectus for Space X also includes, for the first time under his ownership, a clear indication of the fiscal health of social media platform X, formerly Twitter. The numbers don't measure up to before Musk, said to…...

4+ day, 1+ hour ago  (1299+ words) Credit: Ian Stauffer via Unsplash Ad News wraps up the biggest pitch news and wins from the fortnight. Frozen food company Mc Cain is pitching for a creative agency, Ad News confirmed. The original account went to pitch in January…...

4+ day, 2+ hour ago  (303+ words) Credit: Marin Tulard via Unsplash Media platforms including Reddit, SBS and Meta had already tightened controls around gambling advertising before the federal government announced reforms. The platforms introduced measures including brand suitability controls, content exclusions and user opt-out tools to…...

4+ day, 1+ hour ago  (294+ words) It's hard to keep up with all the latest moves across media, marketing, and advertising, so we've made a list. Check out the biggest moves in adland this week." Initiative's Jo Mc Alister moves to News Corp She will launch…...

4+ day, 2+ hour ago  (283+ words) Australians turned to comparison, cashback and rewards platforms in growing numbers in April as cost-of-living pressures continued to bite, according to Ipsos iris digital audience data. Budget Direct's audience rose 33. 3% month-on-month to 1. 49 million as people sought cheaper insurance." Coles Group's…...

4+ day, 22+ hour ago  (169+ words) Forbes Australia has made five editorial and video appointments as its magazine readership reaches more than 450, 000 nationally each month, with print readership up 21. 6%. Daniel Van Boom joins as business journalist from Capital Brief." Liam Mc Keown has been appointed head…...

5+ day, 20+ min ago  (346+ words) Andrew Sneddon. Credit: Sundance Fitness Media Sundance Fitness Media has formalised a multi-year exclusive media partnership with ASX-listed gym operator Viva Leisure, extending a collaboration that began in 2024. Viva Leisure is Australia's second-largest gym group, with close to 500 locations and…...

5+ day, 2+ hour ago  (540+ words) Creative Agency: Town Square Media Agency: Zenith City of Melbourne is celebrating the colder months and positioning winter as a time when the city comes alive with grit, dramaand romance in a campaign via Town Square and Zenith Australia. "As…...

5+ day, 1+ hour ago  (231+ words) Tourism and Events NT are inviting Australians and New Zealanders to discover why the Northern Territory (NT) is "None of a Kind" in a campaign via KWP+Partners. The campaign brings the None of a Kind narrative to life through…...

5+ day, 3+ hour ago  (437+ words) The diagnosis to the above scenario is predictable and while resistance to change, change fatigue and on-going poor communication are all symptoms, they are not the disease. The real culprit is something far more sinister and is crippling business transformation…...