News
Ghanaian govt discusses DTT platform cost-sharing model with broadcasters
2+ hour, 10+ min ago (154+ words) Ghana's ICT ministry has held a meeting with broadcasters and industry stakeholders on restructuring the Digital Terrestrial Television (DTT) pricing model. Minister Samuel Nartey George announced a shift from government funding to a sustainable, transparent cost-sharing framework among broadcast operators....
CTV data gap limiting ad growth, says Gracenote's new report
2+ day, 10+ hour ago (442+ words) Indian Broadcasting World For Broadcasting, OTT, Technology, Media & Entertainment Industry Latest News & updates Connected TV advertising could attract significantly larger ad budgets if advertisers had access to better show-level targeting and reporting data, according to a new global study released…...
Upfront week reshapes TV ad money as Open AI bolts on custom audiences
2+ day, 2+ hour ago (1689+ words) PPC Land The week that closed upfront season in New York opened up a far bigger argument about where television money is going to sit for the next five years. While the networks were running through casting reels and renewal…...
5 Ways Media Companies Optimize PPC Campaigns for Viewer Engagement - Programming Insider 5 Ways Media Companies Leverage PPC Campaigns for Viewer Engagement
2+ day, 11+ hour ago (598+ words) by Marc Berman May 15, 2026, 7: 45 pm As consumers spend more time consuming digital content, pay-per-click (PPC) advertising has become a necessary part of media companies" models for attracting new customers, promoting content, and engaging with viewers. However, media brands are in…...
Is AI fuelling an ad fraud spike? | Google brings back the click | How Tik Tok's subscription tier impacts advertisers
2+ day, 15+ hour ago (53+ words) Performance Marketing World From AI causing a 140% increase in globally connected TV (CTV) ad fraud to Tik Tok's new "3. 99 ad-free subscription tier, , here is our essential reading from this week....
How to watch Tubi from anywhere " FREE movies, TV shows and live sports
2+ day, 19+ hour ago (873+ words) Stream any Tubi content while abroad with our handy guide Looking to watch Tubi " one of the best free streaming platforms " from abroad? If you're visiting a country where Tubi isn't available, you can use a VPN " Nord VPN works…...
Primedia Plus
2+ day, 19+ hour ago (79+ words) Primedia+ is your brand-new online content hub, home to the iconic radio stations you love 947, 702, Kfm, Cape Talk, and EWN all in one convenient location. It's more than just radio and news, it's an all-encompassing online content hub. Diving into…...
Sam George engages broadcasters on DTT cost-sharing framework
2+ day, 23+ hour ago (163+ words) The Minister for Communication, Digital Technology, and Innovations, Sam George, has engaged broadcasters on a proposed cost-sharing framework for Ghana's...
Enthusiasm for New Next-Gen Streaming Platform Takes Hold
2+ day, 21+ hour ago (329+ words) How will MOQ revolutionize streaming? Mounting demand for a next-generation video streaming solution that surpasses the latency and unidirectional limitations imposed by the currently dominant streaming architecture is generating strong support for a new standard known simply as "MOQ" (Media…...
Is AI fuelling a massive spike in ad fraud? | Is Google bringing back the click? | What does Tik Tok's subscription tier mean for advertisers?
2+ day, 17+ hour ago (58+ words) Performance Marketing World From AI causing a 140% increase in globally connected TV (CTV) ad fraud to Tik Tok's new "3. 99 ad-free subscription tier, , here is our essential reading from this week....