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News
Brand Royalty: Smart Brand-Building Or Easy Money For Holding Companies?
12+ hour, 27+ min ago (796+ words) The Aditya Birla Group has over 40 listed and unlisted companies operating across 20 industries. Effective June 2026, these companies will start paying Birla Group Holdings Pvt Ltd a royalty of 0.25% of their revenue for using the Aditya Birla brand name. The maximum…...
Creators Figured Out Algorithmic Leverage First. 3 Lessons For Brands Still Paying For Attention
13+ hour, 22+ min ago (238+ words) “If you understand your audience and you understand what they’re looking for, you can very quickly launch products without any real barriers.” — Danielle Pederson, Amaze The platform risk has a counterweight: the dependence runs both ways. The feed’s business is…...
Nesquik Spoofs Sports Ads For Adult Protein Drink Launch
18+ hour, 58+ min ago (183+ words) Nestle’s Nesquik is launching its first product specifically aimed at the so-called “kidult” audience: a line of high-protein flavored milk called Protein Plus. Launched in 1948, Nesquik is attempting to expand its customer base beyond kids and the moms who buy…...
IHG now matches Chinese OTA rates with login
14+ hour, 52+ min ago (187+ words) IHG updated its Best Rate Guarantee to accept logged-in rates from Chinese OTAs like Ctrip and Meituan, provided they’re publicly accessible. Claims must match currency and be verifiable. The policy still excludes hotels in Greater China from eligibility. Aug 16 · 10:36 AM…...
Bigi And Fearless Turn Campus Activations Into Consumer Experience Through Soundcity On Tour
17+ hour, 20+ min ago (235+ words) Rite Foods connects with young Nigerians through music, moments and memorable brand engagement BIGI and Fearless Energy Drink are redefining youth engagement by transforming campus activations into immersive consumer experiences through Soundcity On Tour 2026. The nationwide tour, which will visit…...
Brandrails: User Reviews, Pricing, Ratings & Alternatives
20+ hour, 52+ min ago (39+ words) startuphub.ai StartupHub's Data Trust & Reputation score for Brandrails is 52 out of 100, based on site security posture and privacy practices. Brandrails was founded in 2026. Data Trust & Reputation Security and privacy checks...
Good morning friends Happy beautiful weekend are you touch | KuCoin
17+ hour, 49+ min ago (15+ words) Good morning friends Happy beautiful weekend are you touching grass today...? https://t.co/kl5krN5g0s kucoin.com...
10 Corporate Disasters From The 1980s That Still Haunt Brand Managers - AOL
1+ day, 2+ hour ago (431+ words) In 1985, Coca-Cola changed its most recognizable formula after years of losing ground to Pepsi. The new drink, dubbed New Coke, passed taste tests, yet consumers reacted with fury. Coke eventually restored the original formula as Coca-Cola Classic. The lesson was…...
Australia gun buyback to start in November, PM Albanese says
1+ day, 26+ min ago (239+ words) US CENTCOM chief concludes 10-day West Asia tour as USS Abraham Lincoln prepares to return Vietnam Airlines Boeing 787 returned to Munich after takeoff incident, Flightradar24 says Awarapan 2 box office collection day 2: Emraan Hashmi's sequel beats Batwara 1947, enters Rs 50 crore club in…...
Rescene's Wonyi tops August brand rankings with 93.52% positive sentiment
22+ hour, 11+ min ago (12+ words) CHOSUNBIZ Chosunbiz...