2+ hour, 46+ min ago  (673+ words) A survey by Ogilvy and You Gov of 7, 176 consumers in seven Asia-Pacific markets found that the majority prefer to quietly walk away rather than voice their complaints openly. by Aulia Masna July 02 2026 Of the total respondents who lost trust in…...

5+ hour, 28+ min ago  (238+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Kantar unveiled the winners of the Kantar Creative Effectiveness Awards (CEA) India 2026, recognising the most creative and effective advertising from across the…...

11+ hour, 40+ min ago  (389+ words) The result," Yadav says, was two distinct stories, told in two different ways, but both anchored in the same belief that the right creator partnership is one where the brand fits into the conversation, rather than interrupting it." She continues,…...

2+ hour, 50+ min ago  (595+ words) Brand Innovators Columbia Sportswear was looking for a way to encourage people to go outside that broke out of the traditional messaging seen in the category. So they created a campaign starring CEO Tim Boyle, who called on Flat Earthers…...

2+ hour, 51+ min ago  (420+ words) Reddit is making a very simple bet with its new brand campaign: in an internet where everything feels increasingly polished, optimized, or possibly synthetic, people still want to hear from actual people. Developed with creative agency Mischief, the campaign focuses…...

3+ hour, 15+ min ago  (126+ words) Creative studio Hornet is expanding its client offerings. The company has debuted Perfect Stranger, which marries agency to production. The new entity offers brands an integrated approach to strategy, design and advertising. Clio-winning Hornet's clients include Tiffany, Meta, Amazon and…...

3+ hour, 3+ min ago  (25+ words) Discover how AI is transforming brand identity workflows for startups by streamlining design, content creation, market research, and branding strategies while improving efficiency and consistency....

1+ day, 13+ hour ago  (276+ words) The dynamics of celebrity endorsements, brand partnerships, and event sponsorships are shifting across Hong Kong, driven heavily by distinct generational behaviors and a changing roster of local icons. For local celebrities over the age of 40, seasoned cinema legends command the…...

3+ hour, 59+ min ago  (566+ words) Media, Commerce and the New Definition of Value Little Black Book | LBBOnline Media, Commerce and the New Definition of Value The heat and AI dominated Cannes Lions. Every stage had a vision for how technology will transform marketing. Yet one…...

4+ hour, 52+ min ago  (324+ words) New insights have revealed the best-performing brands across artificial intelligence (AI) platforms Chat GPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e. l. f. Beauty leading the way Charlotte Tilbury, e. l. f. Beauty and Maybelline New York are leading the way…...