News
Haier Named the World's Only Io T Ecosystem Brand in Kantar Brand Z Top 100 for Eight Consecutive Years
58+ min ago (404+ words) May 18, 2026, 03: 40 ET QINGDAO, China, May 18, 2026 /PRNewswire/ -- Kantar, a global leader in brand data and strategy consulting, recently released its Brand Z 2026 Top 100 Most Valuable Global Brands ranking. In the ranking, Haier Group has been named the world's only Io T…...
DTVP unveils new brand identity, logo and website
11+ hour, 50+ min ago (282+ words) May 18, 2026 08. 00 Europe/London By J'rn Krieger German industry association Deutsche TV-Plattform is relaunching its public brand identity, introducing a new name, logo and website in time for trade show ANGA COM 2026. As part of the relaunch, the organisation will primarily…...
Founder Leadership: 4 Key Business Lessons From The U. S. And Europe
1+ hour, 38+ min ago (581+ words) Many of the world's most inspiring leaders founded the business they currently head up. While the best-known founder leaders are often based in the U. S. , there are examples of groundbreaking founder leaders in markets all around the world. Founder leaders can…...
Shein's Everlane deal shows brand equity is now for sale " Startup Fortune
6+ hour, 45+ min ago (428+ words) Ai | Shein's reported acquisition of Everlane is a sharp reminder that brand equity can be bought, but trust is harder to transfer. The deal also shows how low-cost platforms are using acquisitions to chase legitimacy, not just growth. Shein's reported…...
D2 C brands grow in Tier II cities and beyond; Tagbin's bet on gov-tech
4+ min ago (336+ words) The closure of Strait of Hormuz has shown the critical chokepoint in international trade. On Monday and Tuesday, finance ministers from the Group of Seven developed economies are expected to meet in Paris amid speculations that the closure could lead…...
Joy Mangano calls TV shopping her 'best-kept secret' as she uses old-school infomercials to grow her new brand, Clean Boss
10+ min ago (705+ words) Clean Boss, founded in 2020 by Joy Mangano and artist Pitbull, has used TV as a core part of its marketing strategy since day one." On the tactical side, the infomercial format is also having a resurgence as brands try to…...
The Fascinating Rebirth Of Body On Frame Vehicles - AOL
3+ week, 11+ hour ago (10+ words) How Platform Selection And Timing Can Make Or Break Nameplates...
The Surf Excel case study: How a detergent brand built emotional equity
8+ hour, 58+ min ago (117+ words) afaqs! The Surf Excel case study: How a detergent brand built emotional equity How Surf Excel evolved from a premium detergent into a purpose-led household brand by combining emotional storytelling, innovation and mass accessibility. Surf Excel's journey in India is…...
Surge Brands named global licensing agent for Trader Vic's
10+ hour, 31+ min ago (414+ words) by Billy Langsworthy Published 17. 05. 26 Surge Brands has been appointed exclusive global licensing agent for Trader Vic's. Founded in 1934 by Victor Bergeron, Trader Vic's is recognized as the originator of the Mai Tai and a pioneer of "destination dining', a concept…...
Forget "hiring the logo, cultural fit is the new qualification
2+ day, 10+ hour ago (541+ words) SHARE THIS ARTICLE share Created with Sketch Beta. Employers are focusing on human qualities in an era of AI-formed r'sum's, revealing a fundamental reset in hiring patterns. In a world where 67 per cent of Australian jobseekers use AI to polish…...