News
Telstra Launches Character-Filled "Free For All" Campaign
4+ hour, 30+ min ago (266+ words) The campaign features original illustrations alongside appearances by globally recognized characters including Rick & Morty, the Powerpuff Girls, Ren & Stimpy, and Squidward. Telstra has launched a campaign created by Bear Meets Eagle On Fire with +61 to highlight that standard local and…...
Gravity Media USA taps Brittney Boston as Head of Business Development
1+ hour, 47+ min ago (293+ words) Se'al News Senal News Gravity Media USA taps Brittney Boston as Head of Business Development The strategic executive appointment comes as market demand accelerates for premium live production, connectivity, and managed media services across the North American sports, corporate, and…...
Expedia's Trippy Excursion Tops Our 5 Ads of the Week | Muse by Clios
1+ hour, 3+ min ago (221+ words) Speed's always awesome, but pairing him with a mannequin lifts this one to another level. It could have been stupid'in a bad way. Instead, it's stupendously on brand. The crash-test-dummy-style sidekick adds a delightfully daft dimension. Created by Mother L. A. and…...
Government ramps up action on gambling with new laws in the pipeline
53+ min ago (675+ words) Minister of Trade and Industry Parks Tau has revealed that the National Gambling Policy Council (NGPC) is moving to fast-track new gambling legislation and stricter advertising regulations in a bid to strengthen oversight of South Africa's gambling industry. This comes…...
Visible Proximity: Why Algorithmic Reach Outperforms Traditional Brand Advertising
4+ hour, 7+ min ago (359+ words) Corporate strategists warn that algorithmic visible proximity has replaced traditional visibility as the ultimate competitive advantage in the modern digital economy. The era of brands simply paying for static billboard visibility is effectively dead. In a digital economy governed by…...
Google Ads Expert Book Call Emails - You Can Unsubscribe
2+ hour, 42+ min ago (42+ words) You Can Now Unsubscribe From Google Ads Expert Book Call Emails Search Engine Roundtable This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google said it will do something about it...
Linked In Rolls Out Brand Kit for AI-Generated Ads
28+ min ago (445+ words) Search | Social |Video Linked In is rolling out five AI creative tools inside Campaign Manager for small and growing businesses. Brand Kit stores a company's colors, fonts, logo, tone, and messaging for AI-generated ads. Draft with AI generates first-draft ad…...
Behind Columbia Sportswear's Cannes Titanium winning campaign
30+ min ago (595+ words) Brand Innovators Columbia Sportswear was looking for a way to encourage people to go outside that broke out of the traditional messaging seen in the category. So they created a campaign starring CEO Tim Boyle, who called on Flat Earthers…...
Reddit Turns Human Conversation Into Its Brand Pitch
31+ min ago (420+ words) Reddit is making a very simple bet with its new brand campaign: in an internet where everything feels increasingly polished, optimized, or possibly synthetic, people still want to hear from actual people. Developed with creative agency Mischief, the campaign focuses…...
Mike's Hot Honey spurs experimentation with soccer-infused campaign
50+ min ago (365+ words) The condiment maker is putting samples in Chicago-area pizza boxes to reach consumers at home. Mike's Hot Honey is looking to take hot honey from a trend to a staple with its latest campaign. The "Drizzle The Mike's" platform seeks…...