7+ hour, 16+ min ago  (186+ words) The Outdoor Media Association (OMA) has introduced OUT There, a series taking senior marketers and creative leaders on the road to discuss standout out-of-home (OOH) campaigns and the thinking behind them. Episode 1, featuring Allianz chief marketing officer Laura Halbert, is…...

1+ hour, 23+ min ago  (605+ words) Agency Reporter There is a strange silence slowly creeping into agency boardrooms " not because business has disappeared, but because machines have become unexpectedly good at doing the work that once defined the industry A marketer enters a prompt into an…...

35+ min ago  (232+ words) Search Engine Roundtable Google Ads Primary Conversion Actions May Be Used For Enhance Predictions Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It…...

3+ hour, 26+ min ago  (191+ words) Adnuntius, the Nordic advertising marketplace platform and Adnami, the attention-first ad tech company, today (18th May, 2026) announced a partnership. For political parties and their agencies, the partnership means access to high impact display across all major Swedish publishers through a single,…...

1+ hour, 31+ min ago  (1785+ words) Monday May 18, 2026 3: 54 pm ECONOMYNEXT "Sri Lanka's Deputy Finance Minister Anil Jayantha has urged the public to cut fuel consumption amid higher oil imports have put depreciation pressure on the rupee currency despite fuel rationing in place. The island nation has…...

6+ day, 50+ min ago  (930+ words) Mar Tech " Customer experience " Marketing is entering its "air traffic control" era For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company....

2+ hour, 21+ min ago  (507+ words) Home > Features > What New Media Platforms Mean for Digital Storytelling in MENA Platforms that once relied on simple video streaming must now integrate rich visuals and localized versions, heightening the demand for efficient asset pipelines, image format conversion, and responsive…...

11+ hour, 4+ min ago  (541+ words) Research conducted by News Corp on behalf of commercial partner You Gov has found that nearly one in three Australians exposed to the Back Australia campaign are now willing to pay more than 10 per cent extra to support local businesses…...

2+ hour, 24+ min ago  (269+ words) Neu Gen M, the AI-native media and advertising platform, today announced the launch of LLM (Large Language Model) advertising across India, South Asia, and Southeast Asia " marking the first time brands in these markets can reach audiences directly within AI-powered…...

2+ hour, 38+ min ago  (195+ words) Rooted in Arab, Brand Ascent Serving as the official partner of the conference, JETOUR ensured seamless execution of all transportation services throughout the event. The vehicles' spaciousness, comfort, performance, and intelligent features earned unanimous praise from mainstream Arab media. At…...