News
Tune Talk launches "Kasi Tune" campaign with Edelman Malaysia to signal shift toward tech-driven ecosystem
4+ hour, 5+ min ago (337+ words) Kuala Lumpur, Malaysia " Tune Talk has launched a new campaign titled "Kasi Tune, developed in partnership with communications agency Edelman Malaysia, aimed at positioning the company as a technology-driven ecosystem rather than a traditional telco. The campaign comes as competition…...
Advertising Has Become Homogenous: Alien Babys Paula Bloodworth Calls For Impatience, Naivety & Instinct In Creativity
5+ hour, 54+ min ago (672+ words) Alien Baby co-founder and leading Aussie creative strategist Paula Bloodworth delivered a scathing critique of the modern advertising industry. She warned the sector has become "homogenous" and "boring" as marketers increasingly prioritise frameworks, process and risk mitigation over instinct, culture…...
Xstra Star Highlights Rising Importance of GEO in the AI Search Era
4+ min ago (209+ words) SINGAPORE, May 18, 2026 /PRNewswire/ --" Generative AI Is Reshaping Brand Discovery As conversational AI becomes integrated into search, shopping, and recommendation systems, enterprises are beginning to shift away from traditional keyword-based marketing strategies toward AI-native visibility optimization. Industry analysts believe this transition…...
Yoshihiro Yagi Selected as Jury President for the Art Direction Category at the D&AD Awards
1+ hour, 5+ min ago (211+ words) Dentsu executive and creative leader Yoshihiro Yagi has been named Jury President for the Art Direction category at the 2026 D&AD Awards, marking another major milestone for Asian creative leadership on the global stage. Founded in 1962, D&AD is a…...
Malaysia expects positive GDP growth, backed by investment inflow
55+ min ago (287+ words) GEORGE TOWN, May 18 " Malaysia is expecting a positive Gross Domestic Product (GDP) growth as investments inflow into the country remain strong. Finance Minister II Datuk Seri Amir Hamzah Azizan said the first quarter of this year, the country's GDP remained…...
Indonesia's 5. 6% growth is a fiscal "sugar rush', not a structural boom
2+ day, 22+ hour ago (128+ words) How can an economy grow so fast while its currency hits record lows? ON PAPER, Indonesia's first-quarter 2026 gross domestic product growth of 5. 61 per cent is the envy of the region. For investors banking on South-east Asia's largest economy, the headline…...
Neu Gen M Unveils First-Ever LLM-Driven Advertising in Asia | Business
2+ hour, 5+ min ago (231+ words) Neu Gen M Unveils First-Ever LLM-Driven Advertising in Asia Devdiscourse Neu Gen M Unveils First-Ever LLM-Driven Advertising in Asia Neu Gen M is launching a groundbreaking LLM (Large Language Model) advertising platform, bringing ad opportunities to AI-driven environments across Asia…...
Menlo Ventures Leads Nectar Social's $30 Million Series A to Expand AI-Powered Marketing Platform
1+ hour, 41+ min ago (503+ words) CXO Digitalpulse Menlo Ventures Leads Nectar Social's $30 Million Series A to Expand AI-Powered Marketing Platform AI-driven marketing startup Nectar Social has raised $30 million in a Series A funding round led by Menlo Ventures as the company looks to expand its…...
Opinion: Why PR agencies should budget for publisher support
53+ min ago (1064+ words) For too long, parts of the PR industry have sold "earned" coverage as if media were a free utility: pitch the story, land the mention, send the report, move on. That model is broken. Not because journalism no longer matters,…...
US D2 C Brands Using Retention Marketing Strategies
1+ hour, 8+ min ago (1233+ words) The ecommerce industry in the United States has changed rapidly over the last few years. Rising advertising costs, increasing competition, and changing consumer behavior have pushed brands to rethink how they grow online. Today, successful US D2 C Brands are focusing…...