News
Threats to Domestic Broadcasters Are Threats to Our "Cultural Identity" - Buy-Side View with Medialab's Jon Manning
1+ hour, 21+ min ago (728+ words) Dan Meier 18 May, 2026" The rise of Big Tech-backed video services has given us more content than ever, but Jon Manning, Director of Advanced TV at Medialab, argues that domestic broadcasters help shape our cultural identity " and if our media habits…...
IAB UK Urges UK Government to Recognise Benefits of Digital Advertising Sector's "Mainstream Deployment" of AI
3+ day, 23+ hour ago (485+ words) Dan Meier 14 May, 2026" IAB UK, a trady body for digital advertising, is urging government ministers to "seize opportunities" relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the…...
Netflix Announces New Ad Tier Markets, Podcast and Vertical Video Inventory, and a Dog Show
4+ day, 19+ hour ago (376+ words) Dan Meier 13 May, 2026" Netflix is also expanding its inventory after launching a series of new products over the last few months. The company brought video podcasts onto the streaming service earlier this year, and last month revamped its mobile app,…...
What's Driving Global's Push Into Video?
5+ day, 19+ hour ago (96+ words) Tim Cross-Kovoor 12 May, 2026" Video isn't replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player…...
Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory
5+ day, 22+ hour ago (311+ words) Dan Meier 12 May, 2026" In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. Number of the Week Charts of the Week Strong Reach…...
Rakuten TV Signs Up to Barb Measurement
5+ day, 22+ hour ago (184+ words) Tim Cross-Kovoor 12 May, 2026" Stuart Keith, VP Global Ad Strategy & Partnerships, Rakuten TV Enterprise A number of streaming platforms have signed up to Barb measurement over the past few years, including Netflix, Prime Video, and Disney+. As is the case with…...
"The Biggest Psychology Experiment Ever Conducted by Humans" - How Big Tech Got Us Addicted to Social Media
1+ week, 1+ hour ago (228+ words) Dan Meier 11 May, 2026" But social media is also different to previous examples of industries that use these techniques, because its addictive features can be constantly optimised in real-time. Where food companies have to experiment before releasing a product to the…...
Broadcasters That Don't Lean into Ad Tech Ecosystem Are "Easier to Remove From the Plan" - Buy-Side View with Goodstuff's Paul Mc Gee
1+ week, 5+ day ago (856+ words) Dan Meier 06 May, 2026" In this edition of the Buy-Side View, Mc Gee discusses the political factors holding back the broadcasters, the rise of in-housing in media buying, and the ad tech solutions that add value for Goodstuff's new-to-TV clients. What…...
Week in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video
1+ week, 5+ day ago (286+ words) Dan Meier 05 May, 2026" In this week's Week in Charts, Mark Penn says Stagwell is taking"on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. Number of the Week Charts of…...
Stop Picking Sides: Let "Living Data" Power Total TV
1+ week, 5+ day ago (414+ words) Tim Cross-Kovoor 05 May, 2026" The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play, says Matt Bryan, Director of Analytics & Insights at Samsung Ads EMEA. But that doesn't always happen in…...