News
Cannes as a catalyst for better business conversations
3+ hour, 41+ min ago (748+ words) Opinion " The Indie Leader " AMI" My first step into Cannes this year was incredibly inspiring. It was fast-paced, full-on and high-energy. Across a packed week of meetings, discussions and events, one thing stood out above everything else: while technology continues…...
What Cannes Lions can teach us about advertising's most important customer
1+ day, 4+ hour ago (884+ words) With the dazzling tech showcases and stellar creative work that was celebrated at Cannes Lions this year, it would be easy to overlook our industry's most important stakeholder " the public and their trust (or lack of it) in the advertising…...
You only win when they're singing
2+ day, 6+ hour ago (876+ words) The UK is never more united than when together in a chorus. The birthplace of The Beatles. Home of Britpop. It was here, not their native US, where The Killers first broke through, and Mr Brightside (a sing-along sensation that…...
Reddit, an alternative to 'sanitised and summarised' AI search, says ads EVP
3+ day, 16+ min ago (1232+ words) We believe Reddit should work for any brand or business. There is no reason why it should just be for one segment, and we've seen growth across." Stephen Riad is excitable on the Wednesday morning of the Cannes Lions Festival…...
Fire TV, Alexa+: Amazon wants to turn every household device into an ad format
3+ day, 53+ min ago (521+ words) Charlotte Maines is VP of devices content and advertising at Amazon Ads, overseeing advertising activities across Fire TV, Alexa, and tablets. The Media Leader France caught up with her on the Croissette. The Media Leader: Fire TV is an operating…...
Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel
6+ day, 2+ hour ago (437+ words) For the second year in a row, the UK's commercial TV companies made a splash at the Cannes Lions Festival of Creativity. After unveiling Universal Ads " the broadcasters' marketplace for small- and medium-sized enterprises (SMEs) " last year, Sky, ITV, Channel…...
Cost per meaningless thousand
6+ day, 2+ hour ago (1176+ words) What will happen next when a quarter of the world's advertising suddenly becomes a lot more expensive?" My instinctive response was to say: "It should be great for rival media channels" because Meta is now relatively more expensive. But that…...
You Tube isn't social media. So why is it being banned?
6+ day, 56+ min ago (841+ words) You Tube has millions of hours of educational content. While Facebook, Instagram, and Snapchat compete to be the best social media platforms, You Tube is replacing TV. It's digital media, not social media. All my contacts are asking, " Why is…...
How to recruit the next generation in media
1+ week, 1+ day ago (1188+ words) Designing recruitment for the next generation of talent takes real thought " something I've been exploring first-hand through the launch of NABS' first Next Gen Board. We recruited 19 talented people, aged 30 and under, from across the industry to help NABS shape…...
The rise of the news creators
6+ day, 4+ hour ago (1155+ words) The rise of the individual news creator is one of the defining media trends at Cannes Lions this week, as the gap between traditional journalists and personality-led creators continues to shrink. The festival itself has been accommodating creators for the…...