News
Cannes conversations: Big Small on brand clarity
5+ hour, 33+ min ago (149+ words) The only global magazine for rebranding and brand development Cannes conversations: Big Small on brand clarity Cannes conversations: 10 Days on the AI revolution Riyadh Air new brand ecosystem aims to redefine global aviation Cisk launches new session beer with unique…...
Cannes conversations: 10 Days on the AI revolution
1+ day, 9+ hour ago (143+ words) The only global magazine for rebranding and brand development Cannes conversations: 10 Days on the AI revolution Riyadh Air new brand ecosystem aims to redefine global aviation Cisk launches new session beer with unique brand design SS Great Britain undergoes name…...
SS Great Britain undergoes name change in rebrand, Bristol Dockyards
2+ day, 8+ hour ago (337+ words) The only global magazine for rebranding and brand development The rebrand frames the Bristolian centrepiece as an all-new cultural destination built around the steamship from 1843 that sits at the heart of the city. Instead of making the Dockyards blend in,…...
Riyadh Air new brand ecosystem aims to redefine global aviation
2+ day, 8+ hour ago (230+ words) The only global magazine for rebranding and brand development Future Brand was tasked with engineering the positioning, visual identity, tone of voice and full lexicon to its brand ecosystem, bringing the airline's digital-first approach to life. The revised brand identity…...
The hidden cost of purpose
3+ day, 9+ hour ago (671+ words) The only global magazine for rebranding and brand development I've spent years working with clients cultivating the idea of purpose. Building strategies around it, making the case that organisations that know why they exist behave differently from ones that don't....
Magnum releases new packaging design for signature range
3+ day, 7+ hour ago (315+ words) The only global magazine for rebranding and brand development The packaging was built around The House of Magnum platform, featuring runway palettes, refined detailing and a delicate level of craft made for new products, Magnum La Pistache and Magnum La…...
Olvi releases bold new identity with product launch
6+ day, 7+ hour ago (301+ words) The only global magazine for rebranding and brand development Olvi's new identity system is reflected in vibrant colours, dynamic typography and energetic graphic elements that communicate taste and spontaneity. With a contemporary and unique feel, Juju aims to stand out…...
Transform magazine: Moncler unveils underwater'themed installation in Seoul - 2026 - Articles
6+ day, 10+ hour ago (348+ words) The only global magazine for rebranding and brand development The installation reimagines Moncler's "Puffy Summer' Spring/Summer 2026 collection into a multisensory world with a giant inflatable octopus as the focal point, with tentacles wrapping around buildings to entice consumers. The…...
Transform magazine: Manomasa breaks into mainstream with vibrant rebrand - 2026 - Articles
1+ week, 8+ hour ago (303+ words) The only global magazine for rebranding and brand development Since Manomasa's launch, it has built a cult following for its delicious flavours and fun textures across the range, but now steps into the world of premium retailers. In every aspect…...
Transform magazine: Dogs Trust bold brand refresh reflects an evolution in personality - 2026 - Articles
1+ week, 9+ hour ago (283+ words) The only global magazine for rebranding and brand development At its core, Dogs Trust's identity system is bigger and bolder, working across all channels with an emphasis on digital. The brand's wordmark was subtly refined, emboldening both words and highlighting…...