News
Registration Is Still Open for Savia Bruta's Floral Experience in Ecuador " Save Your Spot!
1+ day, 2+ hour ago (415+ words) Quito is his last stop during his Latin American floral design tour! Don't miss out and register today. This is an opportunity to spend time where the flowers are grown, understand the production behind them, and create with materials that…...
Rose Bahati" Is the Rose Made to Impress
1+ day, 2+ hour ago (980+ words) This rose from De Ruiter East Africa is grown at Kenya's Azali Roses Ltd as part of the DREA'ME Collection. In the floral markets, there is always a quest for varieties that combine aesthetic distinctiveness and strong field performance. Every…...
Diversification as the Key to Tapping Into Emerging Flower Markets
2+ day, 5+ hour ago (875+ words) Floriculture no longer requires focusing on only one product or item and delivering it so well. Producing roses for Europe or carnations for North America has worked for years, but the floral landscape is changing. Consumer tastes are spreading in…...
Florist Special With Stone Fruit Studio
2+ day, 4+ hour ago (355+ words) Known for its artistic approach to floral design, the studio creates contemporary floral arrangements, installations, and event designs that transform flowers into expressions. Stone Fruit Studio is a Toronto-based floral design studio founded by Renee Giroux and Kristen Sharpe. Known…...
10 Questions to Jamie Grant, Board Director at the British Florist Association
2+ day, 7+ hour ago (423+ words) "If I'm honest, my instinct has always been to put my head down and solve problems myself. It's served me well in many situations, but over the years I've learnt that it's equally important to talk things through with people…...
The Floral Portraits Everyone Stops Scrolling For
2+ day, 7+ hour ago (242+ words) Song Seulki is a visual artist working known for her floral portrait work where flowers are placed directly onto the face. It's important to note that her work features flowers that'are not forced into rigid shapes. Their natural form is…...
78th AIPH Annual Congress Heads to Bari, Italy, From September 13 to 17, 2026
2+ day, 11+ hour ago (497+ words) The Congress provides an important platform to gain international insight, strengthen professional networks, share best practices, and engage in constructive discussion on the future of ornamental horticulture worldwide. The 78th AIPH Annual Congress 2026 takes place from September 13 to 17, 2026, in Bari, Italy,…...
Floriculture Sustainability Study and What the Findings Mean for Global Floral Supply Chain
3+ day, 14+ hour ago (563+ words) The findings are a window into what the U. S. floral market is becoming. For growers and traders outside America who supply into it, the findings are a sustainable planning tool. The larger portion of cut flowers retailed in the U. S. is imported,…...
The Hawaiian Yellow Hibiscus: Hawaii's Golden Symbol
3+ day, 15+ hour ago (496+ words) Learn the story of a rare native flower that reflects island heritage, conservation, culture, and the natural beauty of Hawaii. There is also a sense of resilience in the Hawaiian Yellow Hibiscus. It grows in dry habitats, often in challenging…...
Thais Varela " Conquering Brands With Abstract Flower Photography and More
6+ day, 4+ hour ago (126+ words) Thursd Varela's practice focuses on the beauty of the ordinary " a flower, a gesture, an object " and explores how composition and color grading can elevate these familiar elements into powerful emotional experiences. Her work often brings forward feelings of intimacy,…...