News
What Is Collectif de la Fleur Fran'aise, and What Is It About?
3+ hour, 48+ min ago (1029+ words) This is how an organization emerged from a growing recognition among French flower growers and industry professionals. France imports roughly 85% of its cut flowers. And so, a growing network of growers, florists, and industry professionals decided that the number needed…...
Green Tech Amsterdam 2026 Is Where Horticulture Meets Its Next Step
2+ day, 22+ min ago (1086+ words) Some trade fairs are good for catching up. Some are good for finding suppliers. And then there are the events that give you a better sense of where the industry is actually heading. Green Tech Amsterdam 2026 belongs in that last…...
Joe Don Zetzsche on Flowers and Future Retail
4+ day, 20+ hour ago (394+ words) "Being able to share and talk through the challenges we face, supporting each other, is a powerful way to deal with the challenges of living and leading through the massive changes we've been feeling over the last decade." For those…...
Dutch Lily Days 2026 Gives Visitors a Fresh Look at What Lilies Are Next
4+ day, 15+ hour ago (502+ words) From Tuesday, June 2 to Friday, June 5, Dutch Lily Days is a big candy store. And here are already some of the sweetest novelties. Besides meeting and greeting the breeders, this annual event is always a perfect occasion to spot the…...
How the FIFA World Cup Creates a Demand for Flowers and Florals
3+ week, 2+ hour ago (392+ words) Danziger's perspective on how such global events like the FIFA World Cup create new opportunities in the floral industry....
From the Origin " A Masterclass in Ecuador Introducing an Exciting Format in Floral Education
4+ day, 17+ hour ago (213+ words) More than a traditional style floral class, this experience, taught by Alex Molina, proposes an educational dynamic designed specifically for the contemporary floral industry: to observe, understand, and design based on the real context where the flower is born. Work…...
Who Is American Grown Flowers and What Do They Do?
6+ day, 19+ hour ago (950+ words) "Imagine the difference we could make if more flowers and foliage sold in the U. S. were homegrown " and that's the future we're working toward." Americans spend close to $27 billion on floral products every year. Yet the flowers in their grocery store…...
Pesticides: The Word That Kills Nuance
5+ day, 18+ hour ago (447+ words) The entire chain " from grower to exporter to florist " needs to stop rewarding the claim over the craft, and start making room for the full story. The word "pesticides" does something strange to a conversation. It flattens a complex reality…...
Shinjuku Gyoen and Its Lessons on Slowing Down Amid Nature and Flowers
6+ day, 20+ hour ago (1108+ words) One of Tokyo's largest and most popular parks, this garden is located a short walk from Shinjuku Station. Its lawns, meandering walking paths, and tranquil scenery provide a relaxing escape from the busy urban center around it. Tokyo is a…...
Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose
6+ day, 20+ hour ago (1556+ words) How genetic innovation defines Ecuador's competitiveness in the global floral market. Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research,…...