News
Awin Expands Discovery Intelligence as AI Reshapes How Consumers Find Brands
7+ hour, 56+ min ago (116+ words) The benefits of the partnership for marketers are further bolstered by its collaborations with Peec. ai and Profound to provide a more complete view of influence across the customer journey. Specialist expertise in AI-driven discovery measurement is combined with Awin's…...
Apex Martech Matrix" Sets New Standard for Turning Martech Into Measurable Performance
1+ day, 2+ hour ago (355+ words) SAN JOSE, CALIFORNIA " July 01, 2026" The CMO Council, in partnership with Martech Tribe, today introduced the Apex Martech Matrix Innovation Insights Brief" a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and…...
Nine Ways Shoppers Are Using AI to Outmaneuver Your Brand This Back-to-School Season
1+ day, 7+ hour ago (1294+ words) The traditional shopper journey as brand marketers once knew it is going away. This is a significant moment in history, similar to how COVID shifted everyone online and accelerated the rise of creator commerce. Today the shift is being driven…...
Manago AI, Formerly Salesmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple
2+ day, 7+ hour ago (257+ words) LONDON, UNITED KINGDOM" June 30, 2026" Manago AItoday announces the next evolution of its Customer Engagement Platform, combining a new brand identity, agentic AI capabilities, an improved user experience, and a simplified commercial model designed to help growing companies realise value faster....
Dancing with New Partners
2+ day, 1+ hour ago (923+ words) The Canadian loyalty landscape has never been more restless. In the span of just a few years, some of the country's most familiar loyalty program partnerships have been redrawn, dissolved or replaced entirely. Coalition relationships that consumers had come to…...
Meet us at the Mall: JCPenney and A'ropostale Are Making Summer Shopping Rewarding
2+ day, 2+ hour ago (226+ words) Start your mall crawl at JCPenney " yes, JCPenney " where its'Access'to fashion, made famous from the "Other Paris Runway," now features summer's most stylishly affordable lineup for the whole family. What other retailer allows you to get your hair done, glow-up…...
'Little Luxuries" Take Priority as Americans Set to Splash Out for a Summer of Fun
2+ day, 4+ hour ago (520+ words) The Wise Marketer 'Little Luxuries" Take Priority as Americans Set to Splash Out for a Summer of Fun - More than half of US consumers look for savings on fuel but protect indulgence spending as they seek moments of joy and…...
The Loyalty Newswire June 29, 2026
3+ day, 7+ hour ago (216+ words) This edition covers:" Basket Size, CLMP" Workshop, Celero Commerce, Deluxe, Digital Wallets, Elavon, Geo Location, GHA Discovery, Leal Hub, Lowe's, Millennial Payment Habits, Scooter's Coffee, Snipp Interactive, Snoonu, Wyndham The big news for this community is that CLMP" professional education…...
Why AI-generated Creator Content Needs Governance Infrastructure
5+ day, 7+ hour ago (227+ words) Much of influencer marketing was built around the idea of managing individual pieces of content. Upfront, a campaign would be agreed, assets would be produced and usage would be defined within a contract. While those arrangements remain important, they are…...
Real-time Personalisation is Essential in the Age of Agentic AI and Disintermediation
6+ day, 3+ hour ago (612+ words) Marketers are facing an uncertain time as consumers increasingly adopt AI agents in their shopping journeys. As machines act autonomously on behalf of customers, a wedge is being driven between retailers and consumers " undermining brands" ability to nurture loyalty and…...