28+ min ago  (328+ words) The Drum at Cannes The Drum Live UK The Drum Awards Festival The Drum at Possible The Drum at CES The Drum Burns Supper The automaker's gaming-focused activations reveal how premium brands are moving beyond traditional sponsorships to meet younger…...

2+ hour, 33+ min ago  (271+ words) WPP Media (Open Mind) has won in Best Integration of Trade or Shopper Marketing and Retail Media and been highly commended in Commerce Media Partnership of the Year at The Drum Awards for Commerce Media 2026. Here is the case study…...

2+ hour, 23+ min ago  (425+ words) Podean has been highly commended in Best Use of CTV/Online Video in Commerce Media and Best Brand-Building with Commerce Media at The Drum Awards for Commerce Media 2026. Traditional display and search campaigns could capture existing demand but were insufficient…...

2+ day, 9+ hour ago  (340+ words) The Drum Our Problem Solved series brings together the sharpest minds in marketing to tackle the challenges brands are facing right now - from signal loss and retail media fragmentation to AI-driven discovery and outdated operating models. Each episode puts a…...

2+ day, 16+ hour ago  (349+ words) From pickle smoothies and pelvic karate fights to sunscreen dance routines and Brazilian football nostalgia, this week's standout ads embraced chaos, discomfort and very specific human behavior people instantly recognized. Alix Earle fronts a sunscreen campaign built around choreography, nostalgia…...

2+ day, 18+ hour ago  (636+ words) Commerce media has proven its value; now it's time to grow up. Filmed at The Drum's Commerce Media Leaders Forum and informed by SMG's latest report debuted exclusively at the event, leaders from SMG, Roundel, Ace Hardware and e Marketer…...

2+ day, 20+ hour ago  (493+ words) As part of The Drum's new Problem Solved video series, Mirakl Ads' VP Anne Hallock explores the rise of AI-powered discovery and what retailers need to prioritize next as consideration journeys evolve. As AI-powered discovery tools become increasingly embedded into…...

2+ day, 21+ hour ago  (190+ words) The ad is running as part of a wider "Refreshing the Nation" campaign created by Otherway. Strongbow"s new campaign aims to reconnect the cider brand with the British public. Built around a single idea, "Refreshing the Nation," the work…...

3+ day, 2+ hour ago  (275+ words) Mindgruve helped San Mar achieve staggering growth by rethinking Amazon Advertising strategy The Drum Mindgruve helped San Mar achieve staggering growth by rethinking Amazon Advertising strategy Listen to article 4 min Mindgruve has been highly commended in Commerce Media Partnership of…...

2+ day, 22+ hour ago  (382+ words) The Drum catches up with the Omnicom chief client & business officer, who has just been recognized by the Ad Club of New York for her career impact, to discuss AI, leadership and the transformations that reshaped modern media There is…...