1+ day, 6+ hour ago  (1094+ words) Dan Ramirez says tone-of-voice guides were built for human-speed marketing. This leaves brands exposed as AI accelerates content production. Are we speaking before thinking, and how do we fix it? Look at any serious brand, and you'll find a beautifully…...

1+ day, 7+ hour ago  (823+ words) John Hegarty was right to call for more entertainment in advertising. The problem, writes Paddy Gilmore, is that the people who most needed to hear it were outside the room. Every June, a pretty little town on the C'te d'Azur…...

1+ day, 14+ hour ago  (244+ words) Scott Neuman, marketing leader at Calix and juror on the effectiveness jury for The Drum's B2 B World Fest 2026, tells The Drum why the bottleneck in modern marketing has moved from production to judgment. What strikes Scott Neuman most about AI…...

2+ day, 3+ hour ago  (771+ words) It's been a big year so far for the energy industry " here's what's being said on social media. Onclusive analyzed over 16. 6m social and media conversations across 10 leading global energy companies to understand who's winning share of voice, and why the…...

2+ day, 6+ hour ago  (407+ words) The Drum...

2+ day, 55+ min ago  (1009+ words) Investment in B2 B content keeps climbing, yet most marketers quietly admit it doesn't land. In the latest installment of Certainty is the Enemy of Growth, Chris Bagnall argues it's the format we can't quit "and the system built to feed…...

2+ day, 6+ hour ago  (424+ words) At its best, the beauty industry is fun and disruptive. But, says Marcus Foley of Tommy, optimization has left things feeling" kind of bland. The beauty industry rarely gives you a reason to look away. It's restless, inventive, always in…...

2+ day, 6+ hour ago  (393+ words) The Drum at Cannes The Drum Live UK The Drum Awards Festival The Drum at Possible The Drum at CES The Drum Burns Supper Marketers often worry when someone asks, "Have you seen what Reddit is saying about us?" Reddit…...

2+ day, 6+ hour ago  (468+ words) The designer who tore up the rule book on Ray Gun says those hoping to find anything genuinely new are looking in the wrong place. In an interview for The Drum's forthcoming documentary, The Creativity Machine, he explains why AI's…...

2+ day, 7+ hour ago  (851+ words) Julie Seal shares 10 lessons from a week of making AI video, from posh voiceovers and blandly beautiful avatars to the demons that appear when the tech gets confused. So it's my fourth Ay? Ey column where I talk you lovelies…...