14+ hour, 44+ min ago  (173+ words) The partnership grants Z exclusive television and digital rights, with every match set to be broadcast across the company's UNITE8 Sports television network and streamed on Zee5. Zee Entertainment Enterprises Ltd. (Z) has expanded its premium football offering after securing the exclusive media…...

11+ hour, 44+ min ago  (418+ words) Sports Mint Media Formula 1 expands premium partner portfolio with Flexjet aviation deal The agreement will see Flexjet provide bespoke private aviation services while delivering exclusive hospitality experiences for stakeholders across the championship's global calendar. Formula 1 has expanded its premium commercial…...

13+ hour, 44+ min ago  (388+ words) Sports Mint Media Mercedes-AMG PETRONAS and Vercel unite in multi-year strategic technology partnership The agreement combines commercial activation with a long-term technology collaboration to modernise Mercedes' digital infrastructure. The Mercedes-AMG PETRONAS Formula One Team has expanded its technology ecosystem after…...

1+ day, 9+ hour ago  (214+ words) American investor Bill Foley has expanded his global sports investment portfolio into English rugby after Black Knight Rugby, a subsidiary of Cannae Holdings, completed the acquisition of Premiership Rugby club Exeter Chiefs. The transaction marks the first full American takeover…...

1+ day, 13+ hour ago  (180+ words) The agreement has positioned 3 M as a strategic engineering partner that will contribute advanced material science expertise across the team's vehicle development programme. The Cadillac Formula 1 Team has further strengthened its technical and commercial foundations by signing a multi-year partnership…...

2+ day, 6+ hour ago  (268+ words) The English football club, West Ham United have announced a new partnership renewal with BOYLE Sports, Ireland's largest independent bookmaker. As part of the deal, the brand will remain as the club's front-of-shirt sponsor for the 2026-27 season, with the brand's…...

2+ day, 10+ hour ago  (271+ words) The partnership marks Stake's first athlete ambassador agreement in skateboarding and builds upon the company's existing investments in the X Games and Street League Skateboarding. The crypto betting and entertainment platform, Stake, has expanded its growing presence in action sports…...

2+ day, 12+ hour ago  (410+ words) Sports Mint Media Last Rep Coffee lands global supplier role for World Athletics Ultimate Championship The partnership will see Last Rep Coffee deliver premium coffee experiences throughout the three-day event, serving athletes, officials and guests while supporting hospitality initiatives across…...

2+ day, 8+ hour ago  (393+ words) On June 25, FIFA had its highest-ever single-day tournament attendance of 426, 834. The group stage of the FIFA World Cup 2026 has established a new attendance record, with over 5 million people witnessing the first 72 matches of the major international football event. The first-ever…...

2+ day, 13+ hour ago  (196+ words) The renewed agreement will see Coca-Cola continue as Bayern's provider of non-alcoholic beverages at the Allianz Arena, supplying products across matchdays and club events. The addition of Powerade represents a strategic evolution of the sponsorship, moving the collaboration beyond traditional…...