News
Jai Gidwani joins Anthropic's founding GTM team in India
4+ hour, 40+ min ago (182+ words) Social Samosa He will work under Irina Ghose, Head of India, and support Anthropic's enterprise go-to-market efforts as the artificial intelligence company expands its presence in the country Announcing the move on Linked In, Gidwani wrote, "Happy to share that…...
PR Companion secures PR mandate for Riceberg Ventures
5+ hour, 41+ min ago (251+ words) Social Samosa "PR Companion, the communications and public relations division of Ethane Web Technologies, has secured the public relations mandate for Riceberg Ventures, an early-stage venture capital firm focused on deep technology investments Under the mandate, the agency will manage…...
Meta adds bilingual captions and new editing tools to Edits app
5+ hour, 59+ min ago (200+ words) Meta has introduced new features for'Edits, its standalone video creation and editing app, adding tools aimed at expanding language support and improving editing options. The update introduces bilingual captions, which automatically translate captions into a second language. The feature is…...
Reddit expands Split Testing to all advertisers to compare campaigns
7+ hour, 23+ min ago (283+ words) Reddit has launched Split Testing, a self-service A/B testing tool within Ads Manager that allows advertisers to compare two campaign strategies and identify which performs better. The roll out follows an earlier test of the feature with selected ad…...
Z acquires TV and digital broadcast rights for Germany's Bundesliga football league
8+ hour, 37+ min ago (137+ words) Zee Entertainment Enterprises Ltd. has acquired the exclusive television and digital broadcast rights for Germany's Bundesliga football league in India for five years. The agreement begins with the 2026-27 season. Bundesliga matches, highlights and related programming will be available on Zee5 and…...
BBH India names Deb Dutta as Executive Director and Head of Mumbai Office
8+ hour, 45+ min ago (236+ words) Social Samosa "BBH India has appointed Deb Dutta as Executive Director and Head of Office, Mumbai, as part of its leadership team expansion He will report to Himanshu Saxena, Managing Director, BBH India, and President (North & East), Saatchi & Saatchi India…...
From SEO to GEO: Why Anthropic's move signals a new era for brand visibility
9+ hour, 5+ min ago (441+ words) Social Samosa...
WPP Production's Karthik Nagarajan and Raunaq Sikka on advertising's AI readiness gap
12+ hour, 27+ min ago (805+ words) Artificial Intelligence is no longer a future-facing conversation in advertising. It is already shaping how campaigns are conceptualised, produced, optimised and distributed. Yet beneath the industry's enthusiasm for AI lies a growing challenge: the talent pool capable of using these…...
Disney makes Rs 123 crore FDI investment in Jio Star India
1+ day, 3+ hour ago (201+ words) The Walt Disney Company has invested Rs 123 crore in Jio Star India through fresh foreign direct investment (FDI), according to a report by The Economic Times. The investment follows Disney's Rs 306 crore capital infusion into Jio Star India in April,…...
Hero Motorcorp's VIDA introduces new brand identity
1+ day, 1+ hour ago (141+ words) VIDA, the electric mobility brand of Hero Moto Corp, has introduced a new brand identity as it expands its portfolio beyond premium electric scooters. The refreshed identity reflects the growth of the brand since its launch in 2022. VIDA's portfolio now…...