2+ hour, 24+ min ago  (527+ words) Asics has launched the Blazeblast as a trail entry point for road runners, built on FF Blast Max cushioning and trampoline pod construction from its existing Blast road range. The positioning targets a trail running category that has grown sharply,…...

20+ hour, 20+ min ago  (543+ words) Used for managing the user's session while browsing around the site Managing session state when not logged in Danny Harris and Marco De George have spent three decades running two businesses under the same corporate umbrella. One made blank T…...

22+ hour, 58+ min ago  (397+ words) Used for managing the user's session while browsing around the site Managing session state when not logged in By SGI Europe Editorial Team1 July 2026 adidas' appointment of Omnicom Media Group signals more than an account change. With marketing at "3. 079 billion, 12. 4% of…...

22+ hour, 41+ min ago  (473+ words) Incom, U. S. Polo Assn. s Tuscan European licensee, is targeting 50 stores by year-end and an eventual fifty percent of revenue from owned retail " a structural bet by a licensee that currently earns most of its revenue through wholesale. The European licensee…...

23+ hour, 16+ min ago  (282+ words) H&M MOVE is moving beyond activewear, teaming with H&M Beauty to launch Court Line, a tennis themed capsule that pairs performance apparel with a new fragrance range. The collection went live on hm. com on June 25. Five pieces,…...

22+ hour, 40+ min ago  (424+ words) US Pilates participation stands at an estimated 12. 9 million, with 70 percent female, and a market projected to exceed $500 billion by 2035. Training studio AARMY is entering at peak momentum. New York and online training studio AARMY has expanded its programming to include…...

22+ hour, 52+ min ago  (530+ words) The IOC has announced a $10, 000 grant for every Olympic competitor from Milano Cortina 2026, regardless of medal, sport or nationality, delivered through National Olympic Committee structures, with first payments in 2027 and a total fund of $140 million per Games cycle. Every athlete…...

1+ day, 3+ hour ago  (267+ words) The ISPO Excellence Awards are the primary recognition for outstanding products and services across sport, outdoor and winter sports. The 2026 programme spans the full breadth of the industry: from cutting-edge product innovation to bold storytelling, next-generation retail concepts and standout…...

1+ day, 9+ hour ago  (403+ words) The sportswear'company's'turnaround is beginning to take shape as wholesale improves and North America regains momentum. However, China remains a major challenge, Converse continues to deteriorate and management expects sales to stay under pressure through the first half of fiscal 2027. Without…...

2+ day, 11+ min ago  (567+ words) Tier-one athlete marketing thrives on lead time. Logos, kit lines and content calendars are typically locked in months, sometimes years, in advance. Serena Williams's comeback at Wimbledon has given her sponsors none of that luxury, and the scramble is visible…...