News
The Connected Production Ecosystem: Where Efficiency Meets Creative Power
8+ hour, 19+ min ago (762+ words) Roastbrief US...
Behavioral Science Meets Social Media: Content That Actually Resonates
12+ hour, 24+ min ago (266+ words) Roastbrief US July, 2026. - Matt Mills is four weeks into his new role as Group Creative Director of Content at Signal Theory His first priority has been simple: understand the team's talent and client needs while assessing what ingredients and capabilities…...
The Social-First Shift: From Broadcast Craft to Viral Campaigns
12+ hour, 30+ min ago (451+ words) Cooper also reflects on working on Spotify Wrapped, arguably the most anticipated social moment of the year. As a copywriter, writing copy for Spotify Wrapped is the dream. There is no pressure. It is an honor and a joy. If…...
First Then, First Now: As America Turns 250, Penn Medicine Celebrates 275 Years of Firsts, and a National Campaign by Yard NYC
17+ hour, 8+ min ago (498+ words) Roastbrief US...
Cerebral Palsy Alliance appoints Orphan as creative partner
14+ hour, 17+ min ago (221+ words) Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based training platform. "CPA is an amazing organisation doing incredible, life-changing work. Being trusted to help tell that story is…...
LEGO Makes Engineering Visible'and Buildable
18+ hour, 58+ min ago (189+ words) To launch the LEGO Technic Koenigsegg Sadair's Spear, LEGO transformed Shanghai subway stations into a series of public installations celebrating engineering excellence. With only 30 road-legal examples ever produced, the Koenigsegg Sadair's Spear is one of the world's most exclusive hypercars....
WPP Production Appoints Mat Mildenhall as Managing Director, Clients & Growth, North America
21+ hour, 39+ min ago (276+ words) NEW YORK, NY" WPP Production, WPP's unified global production company, today announces the appointment of Mat Mildenhallas Managing Director, Clients & Growth, North America. Mat will be responsible for driving WPP Production's growth agenda across North America, deepening existing client partnerships…...
Hay Day and Joe Jonas remixed their iconic anthem song, and turned the farming game into a global stage for emerging artists
15+ hour, 39+ min ago (203+ words) Forsman & Bodenfors has launched its first campaign as newly appointed global creative lead for Hay Day: a two-week virtual music festival that turned Supercell's mobile farming game, and its 20 million monthly players, into a stage for emerging artists. This summer,…...
Cannes may be talking less about diversity, but the evidence that inclusion drives effectiveness has never been stronger
15+ hour, 51+ min ago (346+ words) 01 July 2026, London: Cannes Lions is giving diversity and inclusion its smallest platform in five years. Sessions primarily focused on DEI have fallen from around 8-9% of the programme in 2022 and 2023 to just 3-4% this year. At the same time, the work that…...
MAKE Originals" New Short Film Reimagining Classic "80s Anime
15+ hour, 54+ min ago (220+ words) What happens when an animation studio reimagines the visual language of classic "80s anime through a contemporary lens for the way audiences watch today? MAKE Originals" latest short film, Gotta Go! , is an anime-inspired cyberpunk short that pays homage to the…...