News
F&F spotlights versatility of its summer collection in campaign by BBH london
3+ day, 9+ hour ago (101+ words) Roastbrief US F&F spotlights versatility of its summer collection in campaign by BBH london LONDON, 16 May 2026: Tesco's fashion and homeware brand F&F is showcasing how it can help customers navigate summer travel in a new ad campaign created…...
THE SHOUT GROUP Brings "You Are What You Eat" to Life for Darlie
2+ day, 18+ hour ago (451+ words) Roastbrief US THE SHOUT GROUP Brings "You Are What You Eat" to Life for Darlie The toothpaste campaign tackles bad breath at its source by turning everyday foods into larger-than-life characters Kuala Lumpur, 15 May 2026 " Darlie Malaysia has officially launched its…...
OAAA and Geopath Announce Winners of 2026 OOH Local Case Study Awards Contest
2+ day, 11+ hour ago (182+ words) Since its inception, the OAAA/Geopath Local Case Study Awards have highlighted OOH's role in driving local business growth and strengthening connections between brands and communities. This year's winners demonstrated the continued evolution of OOH as a data-driven channel that…...
Ru Pay's latest AI films redefine digital storytelling
2+ day, 10+ hour ago (447+ words) Mumbai, 15th May, 2026: In an era where audiences scroll past hundreds of ads without a second glance, Ru Pay, the flagship payment network of the National Payments Corporation of India (NPCI), released a campaign that uses AI absurdly and abstractly to…...
APRO Hosts APRO Talks Editions in Bras'lia and S'o Paulo Focused on Artificial Intelligence and the Sports Market
2+ day, 12+ hour ago (526+ words) Roastbrief US APRO Hosts APRO Talks Editions in Bras'lia and S'o Paulo Focused on Artificial Intelligence and the Sports Market S'o Paulo, May 2026 " APRO (Brazilian Association of Audiovisual Production Companies) held two editions of APRO Talks this May. Taking place…...
COROS and Battery turn running anxiety into psychological horror for new "Fearless" campaign
2+ day, 16+ hour ago (260+ words) Roastbrief US COROS and Battery turn running anxiety into psychological horror for new "Fearless" campaign To launch its special-edition Pace 4 watch, COROS tapped creative agency Battery to develop a campaign that deliberately veers from traditional athletic wearable advertising. "Fearless" is…...
From Platform to Pathway: Carat Hong Kong Powers "Keep Going" Momentum with Immersive Takeover for VITA Cold Brew No Sugar Tea
2+ day, 12+ hour ago (346+ words) Roastbrief US From Platform to Pathway: Carat Hong Kong Powers "Keep Going" Momentum with Immersive Takeover for VITA Cold Brew No Sugar Tea In a city that never really slows, "KEEP GOING" isn"t just a line, it"s how…...
Strongbow Raises a Glass to The UK with "Refreshing The Nation"
2+ day, 17+ hour ago (295+ words) Roastbrief US Strongbow Raises a Glass to The UK with "Refreshing The Nation" Strongbow has launched a bold new brand campaign with Otherway, a love letter to the British language that reconnects the UK's #1 cider with the people who made…...
SUPERLATIVE Signs Director Robin Comisar
3+ day, 14+ hour ago (320+ words) LOS ANGELES " The award-winning commercial production company and creative collective, SUPERLATIVE, has added director Robin Comisarto its roster, a move that further strengthens its reputation for producing work on a global scale with craftsmanship and cinematic potency. Comisar's reel includes…...
Ad Ageny The Many Launches Botanical Brewing Company
3+ day, 16+ hour ago (685+ words) The Many, the independent, Los-Angeles based, full-service advertising agency that specializes in participatory marketing has launched Ceremony Botanical Brewing, the first botanical brewing company in the United States and the first to build every brew from the ground up around…...