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News

PPC Land
ppc.land > explaining-host-read

Explaining host read

11+ hour, 17+ min ago   (1035+ words) Host read: a podcast or radio ad voiced by the show's own presenter rather than supplied as finished audio, sold as endorsement and priced above produced spots. Production begins with an insertion order and a creative brief. Legal-sensitive categories such…...

PPC Land
ppc.land > doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets

DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets

11+ hour, 34+ min ago   (926+ words) Verification coverage arrived on TikTok's mobile app network on August 13, 2026, seven days after Nielsen agreed to take DoubleVerify private, and the scope of what it measures is narrower than the announcement's framing suggests. Pangle is the advertising network operated by…...

PPC Land
ppc.land > disney-adds-pixars-cars-to-formula-1-deal-now-running-through-2028

Disney adds Pixar's Cars to Formula 1 deal now running through 2028

11+ hour, 39+ min ago   (1398+ words) A licensing programme that started as a single race-weekend stunt in Las Vegas now stretches across four Formula 1 seasons, two Disney character franchises and a charity auction that cleared 201,000 dollars. The August 13 announcement gives marketers an unusually detailed look at…...

PPC Land
ppc.land > youtube-vp-cites-a-few-cents-to-justify-10-million-shorts-view-floor

YouTube VP cites 'a few cents' to justify 10 million Shorts view floor

16+ hour, 12+ min ago   (1226+ words) YouTube's vice president of creator product sat down on August 10, 2026 to explain why the Partner Program's entry requirements are doubling, and the justification he gave for the new Shorts revenue floor rests on an earnings scenario roughly three orders of…...

PPC Land
ppc.land > shorts-watched-as-ads-do-not-count-toward-youtubes-20-million-view-bar

Shorts watched as ads do not count toward YouTube's 20 million view bar

16+ hour, 13+ min ago   (1387+ words) YouTube set out on August 14, 2026 which views and watch hours actually count toward Partner Program entry, four days after doubling both thresholds. Views generated while a video plays as an advertisement are excluded, as are unlisted uploads, deleted files, image…...

PPC Land
ppc.land > reddit-gains-s-p-500-seat-with-130-million-daily-users-behind-it

Reddit gains S&P 500 seat with 130 million daily users behind it

16+ hour, 15+ min ago   (1223+ words) Reddit, Inc. said on August 14, 2026 that it will join the S&P 500 index before trading opens on Tuesday, August 18, an addition triggered outside the index provider's scheduled rebalancing calendar by the pending acquisition of an existing constituent the company did…...

Google News
ppc.land > chatgpt-gains-yelp-table-booking-as-65-want-action-in-ai-local-search

ChatGPT gains Yelp table booking as 65% want action in AI local search

20+ hour, 54+ min ago   (1054+ words) Yelp opened its reservation and waitlist systems inside ChatGPT on August 10, 2026, letting users hold a table without leaving the conversation. The company disclosed no commercial terms, no restaurant count and no measurement framework for the bookings that result. The announcement…...

PPC Land
ppc.land > youtubes-own-channel-tells-parents-a-zero-timer-removes-shorts-from-homepage

YouTube's own channel tells parents a zero timer removes Shorts from homepage

1+ day, 5+ hour ago   (1237+ words) The video, titled Therapist Georgia Dow's Screen Time Tips for Parents, went live today on Creator Insider, the channel Google uses to brief creators on product mechanics. Creator liaison Rene Ritchie conducts the interview. The guest is Georgia Dow, described…...

Google News
ppc.land > 15-of-ai-page-fetchers-in-europe-reached-disallowed-urls-tollbit-finds

15% of AI page fetchers in Europe reached disallowed URLs, TollBit finds

1+ day, 16+ hour ago   (1373+ words) European websites that wrote a disallow line for AI fetching agents did not always get one. New measurement published on August 14, 2026 puts roughly 15% of identified page-fetching agents on the wrong side of that instruction, and the bot with the widest…...

PPC Land
ppc.land > re-max-gains-golfweeks-2-million-monthly-users-on-merger-vote-day

RE/MAX gains Golfweek's 2 million monthly users on merger vote day

2+ day, 3+ hour ago   (1078+ words) Golfweek and RE/MAX today opened a golf course real estate destination that places branded community guides, agent profiles and home listings in front of the publication's 2 million monthly users, hours before RE/MAX shareholders were scheduled to vote on…...