2+ hour, 37+ min ago  (409+ words) Used Bikes Direct, one of the nation's leading pre-owned sport bike dealers, has been named title sponsor of the inaugural Moto-Texas Superbike Challenge, the first amateur-sanctioned motorcycle road race to be held at Circuit of the Americas. The Dallas-Fort Worth-based…...

1+ hour, 45+ min ago  (255+ words) Custom motorcycle builders will have their own spotlight at this year's SEMA Show, as the Specialty Equipment Market Association has announced the first-ever Bike Builder Shootout as part of the 2026 Battle of the Builders competition. The addition marks a significant…...

1+ hour, 34+ min ago  (734+ words) This article originally appeared in the June edition of Powersports Business. Against that backdrop, seller financing has become a far more common feature of dealership transitions over the last 1218 months. For many dealer principals, it can be the most practical…...

2+ hour, 26+ min ago  (220+ words) Welp, that's what you call a three-peat. For the third year in a row, vendor spots for North America's largest vintage motorcycle swap meet have sold out. A big part of Vintage Motorcycle Days " returning to the Mid-Ohio Sports Car…...

3+ hour, 1+ min ago  (256+ words) Kawasaki Motors Corp. , USA, announced its newest president is Eiko Kirino, a 30-year veteran of the company, where she spent her career overseeing sales, marketing, product planning, and corporate communications. Kirino began her tenure when she was first assigned to…...

1+ day, 1+ hour ago  (726+ words) This article originally appeared in the June edition of Powersports Business. For years now, the electric powersports segment in the U. S. has lived on the fringe as a technology that will play a bigger role in the future, but not now....

1+ day, 2+ hour ago  (343+ words) Fresh reports out of Europe have revived speculation that the Volkswagen Group could consider selling Ducati as the automaker works through a sweeping restructuring program. However, no formal sale process has been announced. According to the Financial Times, cited by…...

1+ day, 2+ hour ago  (337+ words) Denago Powersports has begun shipping its new Ranch Hawk 650 FI 44 utility side-by-side to select dealerships, marking the latest addition to the company's growing ORV lineup. Priced at an MSRP of $9, 999, the Ranch Hawk is aimed at buyers seeking a feature-rich…...

1+ day, 3+ hour ago  (250+ words) Pontoon boat company Whisper Marine LLC is expanding its marine portfolio into a new category of recreational boating, following the acquisition of Illinois-based Crownline Boats, a manufacturer of sport, deck, and cruiser vessels. This latest deal was Whisper Marine's second…...

2+ day, 1+ hour ago  (625+ words) This article originally appeared in the June issue of Powersports Business. For years, Memorial Day weekend was the unofficial green flag for the powersports industry. The weather warmed up, tax returns hit bank accounts, showroom traffic picked up, and dealerships…...