News
Is AI fuelling an ad fraud spike? | Google brings back the click | How Tik Tok's subscription tier impacts advertisers
2+ day, 16+ hour ago (53+ words) Performance Marketing World From AI causing a 140% increase in globally connected TV (CTV) ad fraud to Tik Tok's new "3. 99 ad-free subscription tier, , here is our essential reading from this week....
Adthena launches Chat GPT Ads intelligence platform for marketers
2+ day, 19+ hour ago (28+ words) Performance Marketing World The tool will give advertisers a new way to monitor what their competitors are doing inside Chat GPT....
Is AI fuelling a massive spike in ad fraud? | Is Google bringing back the click? | What does Tik Tok's subscription tier mean for advertisers?
2+ day, 18+ hour ago (58+ words) Performance Marketing World From AI causing a 140% increase in globally connected TV (CTV) ad fraud to Tik Tok's new "3. 99 ad-free subscription tier, , here is our essential reading from this week....
Don't treat it like TV!': Twitch's Head of Brand Partnership Studio in Europe on getting the most out of livestreaming
2+ day, 22+ hour ago (48+ words) Don't treat it like TV! : Twitch's Head of Brand Partnership Studio in Europe on getting the most out of livestreaming Performance Marketing World Gemma Brydone explains why livestreaming is changing the rules of digital advertising and what brands need to…...
Brand investment in the wrong content on Tik Tok is resulting in invisibility
3+ day, 3+ hour ago (38+ words) Brands investment in the wrong content on Tik Tok is resulting in invisibility Performance Marketing World As consumers increasingly use Tik Tok to search rather than scroll, most brands are still investing in content strategies built for yesterday's algorithm....
Frankly, why shouldn't they opt out?': What does Tik Tok's subscription tier mean for advertisers?
3+ day, 21+ hour ago (39+ words) Performance Marketing World With paid adoption rates at less than 2% for other social platforms, will Tik Tok Ad Free be any different?...
Top 6 adtech tools this week: Azerion, Kochava, MSQ, Decxile, Kenshoo Skai and Adroll
3+ day, 22+ hour ago (39+ words) Performance Marketing World From AI analytics to agent powered deal troubleshooting, here's our round up of new ways to power up your tech stack....
Tik Tok announces new AI ad formats and additions to Tik Tok One
4+ day, 18+ hour ago (35+ words) Performance Marketing World Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in Tik Tok search results....
Is platform loyalty dead? Over half of Gen Z and Millennials change their subscriptions frequently
4+ day, 23+ hour ago (34+ words) Performance Marketing World New report analyses generational attitudes to streaming, gaming, and sports " questioning if platform loyalty still exists....
UK affiliate marketing spend up 7. 3% Yo Y as brands pivot away from traditional advertising
6+ day, 3+ hour ago (33+ words) Performance Marketing World Affiliate and partner marketing spend rises 7. 3%, buoyed by growth across the retail and travel sectors....