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News
Your CEO might be your most underpriced marketing channel
1+ hour, 18+ min ago (28+ words) Performance Marketing World 21six's Oliver Duffy-Lee on why CEOs should focus on building broader audiences over niche industry authority....
Is Google about to make PPC more expensive?
1+ hour, 18+ min ago (41+ words) Performance Marketing World This week the tech giant giant changed one of the fundamental levers of paid search – but some advertisers are concerned about higher click costs for the sake of ‘better predictability”....
29 US states take Meta to trial over child privacy violations
1+ day, 2+ hour ago (28+ words) Performance Marketing World States push for strict parental verification, single accounts, and an end to disappearing posts....
How e.l.f Beauty are showing up as ‘bold disruptors with a kind heart’ across platforms
21+ hour, 2+ min ago (52+ words) performancemarketingworld.com e.l.f’s Chief Integrated Marketing Officer, Patrick O'Keefe, shares how the brand is utilising platforms with native content that holds a unified message. Take a free trial and get unrestricted access to everything we have to offer....
Over half of UK consumers ‘would let AI buy for them without approval’
2+ day, 2+ hour ago (33+ words) performancemarketingworld.com New research indicates that the more considered the purchase, the more brands need to win trust beyond the chatbot....
Paid media salaries rise 18% as marketers demand broader skills
1+ day, 21+ hour ago (44+ words) Performance Marketing World Exclusive PMW data indicates that average UK paid media salaries have risen by almost £9,000 since 2022, as employers place greater value on cross-channel expertise, first-party data and measurable performance....
YouTube changes view count metric and doubles monetisation threshold
2+ day, 1+ hour ago (39+ words) Performance Marketing World Adjustments are set to increase view counts, while raising the bar for creators. Take a free trial and get unrestricted access to everything we have to offer....
Jaffa Cakes, Time Out, Disney, Three Mobile, and Royal Marines: Top 5 performance marketing campaigns
2+ day, 1+ hour ago (42+ words) Performance Marketing World From a new platform spotlighting Britain’s best restaurants to Jaffa Cakes playing on the eclipse hype, here are this week’s top performance marketing campaigns....
ChatGPT Ads to expand into EEA and Switzerland ‘later this month’
2+ day, 2+ hour ago (14+ words) Performance Marketing World...
85% of ChatGPT topics have no dominant brand leader
6+ day, 1+ hour ago (31+ words) Performance Marketing World Brands that establish themselves on the popular AI chatbot first could lock out the competition, a Semrush study finds...