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News
Omnicom Oceania expands Perceptive brand across Australia and New Zealand
39+ min ago (330+ words) Omnicom Oceania has expanded its Perceptive brand into Australia and New Zealand, integrating Hall & Partners under this brand. The move aims to enhance access to intelligence and insights for clients across the region. Omnicom Oceania has today announced the expansion…...
Lifeblood gone: Sydney Swans suffer second partnership blow
1+ hour, 42+ min ago (392+ words) The life-sized Swans jersey was due to be drained of 'blood' later this month Australian Red Cross Lifeblood has ended its experiential campaign with the Sydney Swans as the club faces intense scrutiny over an alleged sexual assault involving five…...
Vinyl Media announces new appointments in editorial team
1+ hour, 57+ min ago (457+ words) Australian media company Vinyl Media has made five appointments to its editorial team, including two promotions and three new hires. The changes reflect the company’s ongoing investment in journalism and original content. Vinyl Media has strengthened its content and editorial…...
Davidson: Bring back the long lunch
1+ hour, 57+ min ago (589+ words) Tumbleturn’s Jen Davidson argues the future of great work depends on the oldest currency in the business: trust. The Malaya: The home of the long lunch is still out there, somewhere (The Malaya) The advertising industry used to be ridiculed…...
Don’t outsource your own job: Relying on agencies for your marketing strategy is a mistake
2+ hour, 6+ min ago (353+ words) Too often, marketers are outsourcing their marketing strategy to their agencies, particularly during a pitch. TrinityP3 managing director Nathan Hodges argues this is an error. Nathan Hodges is managing director at TrinityP3 Get inside a typical agency pitch room today, and you…...
Oura taps ex-Amazon's Jessica Makin to lead APAC comms
3+ hour, 48+ min ago (304+ words) Smart ring maker Oura has tapped former Amazon communications lead Jessica Makin as its Asia-Pacific communications chief. Makin joins Oura after more than six years at Amazon, where she most recently oversaw communications across Australia and Singapore. She announced her…...
Meta introduces new AI features and Mac app for small businesses
4+ hour, 23+ min ago (231+ words) US tech giant Meta has launched new AI features and a Mac app aimed at assisting small businesses and advertisers. The updates are designed to streamline workflows by integrating with existing tools like Meta Ads Manager and Google Workspace apps....
Kia launches new hybrid campaign featuring centaurs
1+ day, 1+ hour ago (352+ words) Australian carmaker Kia has launched a new campaign to promote its hybrid vehicles, featuring a centaur and a Kia Sportage Turbo Hybrid. The campaign aims to raise awareness of Kia’s hybrid offerings amid growing competition in the market. Kia’s latest…...
Telstra the first to fall in Sydney Swans partnership roster
21+ hour, 2+ min ago (405+ words) Isaac Heeney is a national brand ambassador for Telstra Telstra has paused its brand ambassadorship deals with all Sydney Swans players that are currently assisting police with the ongoing investigation into an alleged incident of sexual assault. The telecommunications giant…...
Sydney Swans crisis raises reputational risk of sports sponsorship
1+ day, 47+ min ago (867+ words) Sydney Swans' Isaac Heeney was the face of a 2024 OOH campaign for QBE Insurance. He is among the players allegedly involved in the incident. The crisis engulfing AFL team Sydney Swans over sexual assault allegations involving five players is putting…...