5+ hour, 12+ min ago  (525+ words) John Croll, CEO of AI-powered media monitor firm Truescope, writes about the changing expectations from communications leaders when it comes to media monitor services. Twelve months ago they were after better summaries and faster turnaround, today they are looking for…...

4+ hour, 1+ min ago  (187+ words) More good news for Ooh Media on Monday as it climbed close to 3% (+2. 96%) to the highest market cap it has enjoyed since early October last year. The out-of-home stock has rocketed on the back of two takeover bids from the…...

11+ hour, 7+ min ago  (477+ words) Melanie Hoptman, Live Ramp APAC leader Publicis Group is set to acquire data connectivity firm Live Ramp for US$2. 2 billion (A$3. 25 billion) in what it describes as a further push into the "agentic era" of marketing. The Paris-headquartered holding company…...

10+ hour, 49+ min ago  (280+ words) Australian avocados and Thinkerbell want to stop Aussies bruisin while they're choosin' Mumbrella Australian Avocados and Thinkerbell launched an educational campaign aimed at changing how consumers check avocado ripeness. The initiative highlights that many Australians squeeze avocados incorrectly, leading to…...

11+ hour, 16+ min ago  (348+ words) Charlie Pickering is looking to drive Melbourne home ABC favourite Charlie Pickering has been drafted in to improve the fortunes of 774 ABC Melbourne's drive shift, taking over from Ali Moore, who has hosted the show since 2023. Moore is retiring from…...

10+ hour, 48+ min ago  (286+ words) QMS has added and converted two large-format billboards on Melbourne's City Link to digital screens. The new sites are positioned near key commercial and entertainment venues, potentially increasing advertising reach. The announcement: Digital outdoor media leader QMS today announced the…...

6+ hour, 45+ min ago  (218+ words) Lucy Formosa Morgan is joining ARN in a newly created sales role ARN has appointed Lucy Formosa Morgan in the newly created role of director of sales enablement, designed to "strengthen the network's commercial capability and support continued growth." Formosa…...

10+ hour, 16+ min ago  (680+ words) In an era defined by "slop" the influx of low-quality, AI-generated content and the relentless doomscroll, the digital landscape has become increasingly fragmented. For Australian media buyers, the challenge isn't just finding an audience; it's finding an audience that is…...

9+ hour, 53+ min ago  (440+ words) Initiative Australia CEO Jo Mc Alister has resigned from the agency after seven years to join News Corp. Mc Alister will now launch and lead Storyx, a revamped content and sponsorship unit sat within News Corp's sales team, from August....

12+ hour, 8+ min ago  (581+ words) To stick in the minds of consumers, an advertisement needs to play for at least 2. 5 seconds, something that 85% of all ads fail to do. Daren Poole, creative excellence lead at Ipsos, explains how advertisers can stop would-be customers from mindlessly…...