News
Kawasaki Motors Corp. , U. S. A. Appoints Eiko Kirino President
2+ hour, 36+ min ago (314+ words) Kawasaki Motors Corp. , U. S. A. welcomes Eiko Kirino as president effective July 1. With more than 30 years with Kawasaki, Kirino has built a broad career overseeing sales, marketing, product planning and corporate communications. A motorcycle rider and enthusiast, Kirino is excited to build…...
KYMCO USA Launches Freedom to Explore Sales Event
23+ hour, 43+ min ago (344+ words) KYMCO USA announced the launch of the Freedom to Explore Sales Event, a nationwide retail promotion celebrating America's 250th anniversary. For a limited time, customers who purchase select new KYMCO scooters and ATVs can receive KYMCO Extended Protection with their purchase....
Yamaha Supports Skills USA Motorcycle Service Technology Competition
1+ day, 1+ hour ago (411+ words) Through its participation, Yamaha Motorsports reinforced its dedication to empowering the next generation by investing in programs that cultivate career readiness, technical expertise and leadership skills. This support reflects Yamaha's broader mission to strengthen workforce development initiatives and expand opportunities…...
Live Wire Starts Production of S4 Honcho Trail, Street Electric Motorcycles
1+ day, 23+ hour ago (524+ words) Production is underway, with the first units expected to arrive at authorized Live Wire retail locations in summer 2026 and global availability continuing throughout 2026. "S4 Honcho is about opening up electric riding to a much broader audience," said Karim Donnez, CEO of…...
Amazon-Funded Discounts Trigger MAP Violations: MAP Services Corp. Advises Opt-Out Requirement
1+ day, 21+ hour ago (518+ words) MAP Services Corp. , a MAP monitoring and enforcement provider for the powersports and automotive aftermarket industries, is alerting brands to a growing source of confusion in MAP enforcement: the "Discounts Provided by Amazon" program, which allows Amazon to unilaterally reduce…...
AIMExpo 2027 Registration is Now Open
2+ day, 2+ hour ago (271+ words) AIMExpo puts you in front of the right people at the right time of the year, Wednesday, March 3 through Friday, March 5, 2027 at the Orange County Convention Center, where we will once again bring the powersports industry together in ONE PLACE…...
Royal Enfield Opens First U. S. Flagship Dealership
2+ day, 3+ hour ago (439+ words) As the first Royal Enfield flagship dealership in the U. S. , the new facility features a dedicated Royal Enfield retail environment, exclusive branding, a dedicated showroom area and a purpose-built workshop designed specifically for Royal Enfield servicing and maintenance. Customers visiting the…...
All-In or All-Risk: What the FTC's Pricing Enforcement Means for Your Powersports Dealership
3+ day, 3+ hour ago (938+ words) By Param Ramakrishnan, CEO, One Dealer Lane In January, dealers across the country exhaled. The FTC's CARS Rule was dead. Here's what nobody told the powersports floor: the rule was never the thing that could fine you. The law behind…...
KYMCO USA Joins 2026 SEMA Show Powersports Section
1+ week, 1+ hour ago (346+ words) As part of the growing Powersports Section, KYMCO USA will showcase select models from its current lineup of scooters, ATVs and side-by-side vehicles, while also offering attendees a preview of what's ahead. Visitors to the KYMCO booth can expect to…...
Cardo Systems Introduces $799 Cardo Venture Integrated Off-Road Helmet
1+ week, 21+ hour ago (471+ words) cookie set by Youtube (Google, Alphabet Inc.) used to manage the phased rollout of new features and updates. This means it helps in assigning users to specific test groups for new functionalities being tested on the platform cookie set by…...