1+ hour, 6+ min ago  (705+ words) Clean Boss, founded in 2020 by Joy Mangano and artist Pitbull, has used TV as a core part of its marketing strategy since day one." On the tactical side, the infomercial format is also having a resurgence as brands try to…...

2+ day, 1+ hour ago  (228+ words) Subscribe: Apple Podcasts " Spotify In the era of the viral vertical video, there is a seemingly endless appetite for new content. And brands are getting in on original content by creating their own series for social media." In January, Gap…...

3+ day, 16+ min ago  (185+ words) Eager Nee Doh collectors are flocking to resale sites as the toy goes viral, with some of them going for a premium of more than 400%....

3+ day, 20+ min ago  (553+ words) Stationery and Toy World in New York City is packed with all kinds of gizmos and gadgets: fidget spinners, plush toys, frisbees, coloring books. What it doesn't have " and hasn't had for weeks " is the colorful, squishy, blob-shaped sensory toy…...

3+ day, 16+ hour ago  (456+ words) If its latest partnerships are any indication, Starbucks" goal of becoming a lifestyle destination will include a health-and-wellness flair. Later this month, Starbucks says it is "leveling up morning routines" with the release of a new, limited-edition Starbucks Weighted Vest…...

3+ week, 6+ day ago  (23+ words) This week's episode of the Modern Retail Podcast digs into the debate around electronic shelf labels, as advocates on both sides sound off....

4+ day, 35+ min ago  (1221+ words) Maryland is the first state in the country to have a law on the books banning so-called "dynamic pricing" in grocery stores, meaning shoppers can't be charged a higher price based on their individual data. But the new law is…...

5+ day, 10+ hour ago  (928+ words) Lara Compton, svp of marketing, Sheer ID For years, businesses have leaned on the linear sales funnel as a convenient model to measure the path to purchase. But while the funnel is a tidy way to report on awareness and…...

5+ day, 15+ hour ago  (355+ words) We've seen the shift in the culture " people expect real content," Mc Cormick told Modern Retail. They want to hear from someone that they can relate to. It's what we've done since the beginning of Aerie Real back in 2014, and…...

5+ day, 17+ hour ago  (721+ words) Hims & Hers is betting on artificial intelligence to help steer the company through its next phase of growth as it navigates shifts in drug availability, especially amid the GLP-1 boom. During its first-quarter earnings call on Monday, the telehealth company…...