News
Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on Tik Tok Shop
1+ hour, 41+ min ago (750+ words) This is the latest installment of the Marketplace Briefing, a weekly Modern Retail+ column about the ever-changing e-commerce marketplace landscape. More from the series " Tik Tok users scrolling through Pine-Sol's page are greeted by a frog wearing a wizard hat,…...
Why Amy's Kitchen is championing a new certification for non-ultra-processed foods
11+ hour, 42+ min ago (693+ words) As food and beverage brands try to clean up their ingredient panels, new certifications are popping up to help guide consumers. One of them is the new Non-UPF Verified, which stands for non-ultra processed verified, launched by the Non-GMO Project…...
Prime Day results suggest shoppers are saving splurges for Black Friday
19+ hour, 57+ min ago (384+ words) In this edition, reporter Allison Smith looks at what this year's Prime Day results could mean for other big shopping events like Black Friday. Amazon's Prime Day sale looked a little more like a Costco run this year. Consumers used…...
Kroger is back in growth mode with Giant Eagle acquisition
17+ hour, 56+ min ago (1048+ words) The move enters Kroger into attractive adjacent markets, CEO Greg Foran said in a statement. "Giant Eagle is a well-run, high-quality regional grocer with a strong reputation for fresh products, pharmacy, private label and customer loyalty," he said. A Kroger…...
Bogg, on track for record sales, expands into Urban Outfitters and Anthropologie
1+ day, 5+ hour ago (622+ words) Bogg, a Tik Tok-viral bag brand, is inking new retail partnerships as its growth continues to surge. Bogg is not a new brand " it was founded in 2008 " but the company has earned a cult-like following in the last few years,…...
Nuna, a favorite among millennial parents, opens a new showroom that will double as a content hub
1+ day, 11+ hour ago (848+ words) Luxury baby gear brand Nuna is opening its brand-new flagship store near its headquarters in Portland, Oregon, a move that underscores how brands are using physical retail to fuel content and product strategies. The store opens this week at Bridgeport…...
Nike says it expects $986 million in IEEPA tariff refunds
1+ day, 17+ hour ago (513+ words) Nike says it's in a better financial position as it awaits nearly $1 billion in refunds related to tariffs imposed under the International Emergency Economic Powers Act. On Tuesday, Nike shared that its growth margin for its fiscal fourth quarter of…...
Brands Briefing: Measurement is the next frontier in GEO for brands
2+ day, 1+ hour ago (587+ words) There are a few different ways to look at that data. On one hand, the percentage of people who discover Loftie through AI prompt engines is still in the single digits. On the other hand, that number doubled within six…...
Electronics prices are starting to soar, adding to the stress consumers are facing
2+ day, 11+ hour ago (571+ words) Consumers may not want to upgrade their laptops, tablets or game consoles anytime soon. These price hikes come as the memory chip industry lacks sufficient supply to meet demand from companies building AI data centers, according to a report from…...
What's next for international shipping as EU ends de minimis exemption
3+ day, 1+ hour ago (545+ words) Brands that sell to European customers are about to undergo a major shipping change when the existing de minimis exemption ends on July 1. Alison Layfield, vice president of product development at e Post Global, said brands have been considering which…...