News
Magic hires six as client wins fuel 14% growth
1+ hour, 28+ min ago (374+ words) Independent media and growth agency Magic has expanded its team with six new hires following 14% year-on-year business growth. The appointments come after a year of client growth for the agency, including new business from El Jannah, Zamels, i Pantry and…...
ARN appoints Lucy Formosa Morgan to new sales enablement role
2+ hour, 43+ min ago (289+ words) ARN has appointed Lucy Formosa Morgan as Director of Sales Enablement, a newly created role designed to strengthen the network's commercial capability and support growth. Formosa Morgan joins with more than 25 years of media experience across agencies and publishers. She…...
Master Foods sends Barbecue Sauce to Fashion Week
2+ hour, 44+ min ago (453+ words) And there it was, sitting front row and mogging every fashion model walking the ramp. Master Foods has brought Barbecue Sauce to Fashion Week, launching its new campaign Tomato Would Never via Publicis Groupe's One Mars and creative agency T…...
A hyperlink is not a shield: the Ross Barkan plagiarism scandal
7+ hour, 52+ min ago (624+ words) There's an escalating plagiarism scandal at New York Magazine with columnist Ross Barkan at its centre. Let's be honest about the modern digital news cycle. Aggregation keeps the lights on. Here at Mediaweek, we spend half our lives scouring global…...
OMA launches OUT There OOH series
2+ hour, 55+ min ago (201+ words) The series features marketers discussing Out of Home campaign strategy and creative. The Outdoor Media Association has launched OUT There, a new video series featuring senior marketers and creative leaders discussing Out-of-Home campaigns and the strategies behind them. Episode one,…...
Dirt emerges from stealth with global creative portfolio
3+ hour, 12+ min ago (521+ words) The studio launches with an 85% international client base. Female-led creative studio Dirt has officially launched after a year operating in stealth mode, building an international portfolio across branding, design, web, campaign and content production. Also known as Dirtverse, the studio…...
ABC won't release staff salaries due to safety concerns
3+ hour, 39+ min ago (316+ words) The ABC considered the need to "protect individuals from unreasonable interferences with privacy and occupational health and safety risks. The ABC won't release the salaries of its staff due to concerns of individuals being "targeted, The Australian reports. The Australian…...
Why Spotify's app icon changed to a green disco ball
3+ hour, 10+ min ago (409+ words) Talk about a birthday celebration. If you had trouble recognising or navigating your Spotify mobile app this week, you were in the same boat as millions of other users. The reason: a shimmering dark green 3 D disco ball had replaced…...
Looksmaxxer Clavicular gets out-mogged in court
4+ hour, 41+ min ago (497+ words) If you're scratching your head at the headline don't worry, you're in good company. Let us explain" Some might question how on earth this story qualifies for inclusion in Mediaweek. So let us explain: given that it balances on the…...
QMS adds landmark digital billboards to Melbourne's City Link
4+ hour, 41+ min ago (222+ words) The sites, previously static, have been converted into digital screens. QMS has expanded its Melbourne digital outdoor network with the long-term addition and digital conversion of two large-format billboard sites on City Link. The sites, previously static, have been converted…...