18+ hour, 54+ min ago   (183+ words) Nestle’s Nesquik is launching its first product specifically aimed at the so-called “kidult” audience: a line of high-protein flavored milk called Protein Plus. Launched in 1948, Nesquik is attempting to expand its customer base beyond kids and the moms who buy…...

16+ hour, 55+ min ago   (856+ words) In a potentially alarming early warning signal for TV’s national advertising currency, an advanced neuroscientific study on the impact that “second screens” and other distractions have on people’s ability to view and engage with television found that the presence of…...

18+ hour, 7+ min ago   (701+ words) The advertising division has recently introduced a slew of products and services before heading into Cannes Lions season -- including GenStudio for Commerce Media Networks, GenStudio for Performance Marketing, and Creative Agent across Firefly & Creative Cloud. These are important because retail…...

1+ day, 4+ hour ago   (629+ words) Advertising industry executives are calling on Apple, Google, Microsoft and others with an app store to do more to protect brands and consumers from ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab…...

3+ day, 7+ hour ago   (400+ words) Rakuten Group released earnings for the second calendar quarter, reporting the first net income in six years. It attributed the growth to advertising and artificial intelligence. The advertising business achieved high growth with revenue reaching 65.6 billion yen, up 15.6% year-over-year (YoY),…...

1+ day, 19+ hour ago   (382+ words) Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon's search concierge, known as Project Nile, is backed…...

1+ day, 16+ hour ago   (251+ words) My husband and I start every July 4th at The Peachtree Road Race, the largest 10K in the world. 60,000 people. 80-degree heat. 70% humidity. Hills that have no business existing inside a city limit. Oh God, no, we’re not running it. We’re there…...

1+ day, 20+ hour ago   (396+ words) Everyone in the cast of “It’s Always Sunny in Philadelphia” has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same. You would hardly know the show is 21 years old when watching the…...

1+ day, 17+ hour ago   (148+ words) Non-alcoholic beer brand Best Day Brewing has named Bakery as its Agency of Record. Bakery remit is to create a new brand platform, omnichannel campaign, seasonal programming and redesign packaging. The brand produces a range of craft brews, including Imperial…...

1+ day, 16+ hour ago   (146+ words) Gap Inc. is reviewing its U.S. media agency assignment, the apparel giant has confirmed. The company spent $190 million on measured media in the U.S. last year according to agency research firm COMvergence. The long-time incumbent is Omnicom’s PHD. A source with knowledge…...