News
Mc Donald's holds radio lead as grocery rises nationally
2+ day, 34+ min ago (63+ words) Media in Canada Mc Donald's holds radio lead as grocery rises nationally The QSR remained Canada's most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top category, according to Ad Ease. Mc Donald's remained Canada's most…...
Canada Soccer's regional partner play racks up 285 M earned impressions " Media in Canada
1+ day, 23+ hour ago (90+ words) Canada Soccer's regional partner play racks up 285 M earned impressions Media in Canada Canada Soccer's regional partner play racks up 285 M earned impressions Canada Soccer and CSME are using BC Ferries and White Spot to show how regional partners, owned…...
The Big Idea: Suncorp helps homeowners prepare, not just recover
2+ day, 5+ min ago (54+ words) Media in Canada The Big Idea: Suncorp helps homeowners prepare, not just recover Suncorp's Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for prevention. Every Grand Prix winner starts with…...
NFL uses Stampede to court younger fans in Western Canada
1+ day, 23+ hour ago (70+ words) Media in Canada NFL uses Stampede to court younger fans in Western Canada The league is expanding its Calgary activation with more clubs, creator partnerships, flag football programming and a western-themed apparel line. The NFL is expanding its presence at…...
Pinterest taps Julie Henderson for global comms role
1+ day, 20+ hour ago (78+ words) Media in Canada Pinterest taps Julie Henderson for global comms role The former Snap, Fox and News Corp comms chief takes on the global remit as the platform scales its user and advertiser business. Pinterest has named Julie Henderson as…...
Initiative Canada retains Travel Alberta global media account
2+ day, 22+ hour ago (64+ words) Media in Canada Initiative Canada retains Travel Alberta global media account The agency will continue leading media strategy, planning and buying across North America and Europe as the province works toward a $25 B visitor economy. Initiative Canada has renewed its…...
Peroni extends its Italian hosting platform into cottage country
6+ day, 1+ hour ago (85+ words) Media in Canada Peroni extends its Italian hosting platform into cottage country The Asahi Canada beer brand is building on its Antoni Porowski content series with a limited-run chair, contest and paid social activation. Peroni Nastro Azzurro is taking the…...
UB Media adds Oongalee tabletop inventory to restobar network
5+ day, 19+ hour ago (60+ words) Media in Canada UB Media adds Oongalee tabletop inventory to restobar network The partnership gives advertisers access to interactive tabletop screens alongside UB's existing digital video network. UB Media is expanding its restobar media offering through a new partnership with…...
Coors and Wrangler ride western wear into social feeds " Media in Canada
5+ day, 19+ hour ago (76+ words) Coors and Wrangler ride western wear into social feeds Media in Canada Coors and Wrangler ride western wear into social feeds The latest collab uses creators, paid social and festival storytelling to keep the apparel drop in market through the…...
A wild twist on Google Maps earns Canada a Young Lion
6+ day, 3+ hour ago (83+ words) Media in Canada A wild twist on Google Maps earns Canada a Young Lion Google Canada's Lydia Yoon and Joanne Chen landed on the Young Lions podium with a concept that turns Maps into a gateway for biodiversity discovery. From…...