1+ hour, 48+ min ago  (365+ words) The condiment maker is putting samples in Chicago-area pizza boxes to reach consumers at home. Mike's Hot Honey is looking to take hot honey from a trend to a staple with its latest campaign. The "Drizzle The Mike's" platform seeks…...

1+ day, 2+ hour ago  (470+ words) The agriculture machinery company, founded in 1837, has partnered with MLB and organizations celebrating the country's 250th anniversary. "We know that younger generations are moving away from the farm. Younger generations are not as brand loyal, and for us, we know it's…...

1+ day, 1+ hour ago  (325+ words) Forty-two percent of brand citations in organic search results do not show up in AI overviews for the same query, per an LQ Digital report. AI search presents unique challenges for marketers. While 53% of consumers do not have confidence in…...

2+ day, 1+ hour ago  (830+ words) Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, Tik Tok Shop, retail media and more. Ulta Beauty's fiscal year is off to a strong start, with net sales up 11. 1% to…...

2+ day, 55+ min ago  (604+ words) Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys. The following is a guest piece written by Robert Passikoff, founder and president of Brand Keys. Opinions are the author's own....

2+ day, 1+ hour ago  (239+ words) From Open AI'laying out its ads plan to Expedia's creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival. Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want…...

3+ day, 31+ min ago  (466+ words) The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1. 2 billion, speaks to the evolution of streaming TV advertising. Walmart last week announced plans to acquire Vibe. co, a connected TV ad platform designed with small- and…...

2+ day, 23+ hour ago  (271+ words) A studio for brand collaborations and a short-form video feed for driving discovery were among the platform's announcements at Cannes Lions. CANNES, LIONS " When retail media first landed at Cannes Lions, it made for a bit of an odd fit…...

3+ day, 1+ hour ago  (464+ words) For generations, the American Dream followed a familiar script: buy a home, build a career, raise a family, and retire comfortably. It offered a shared vision of success and a roadmap for getting there. The study of 5, 000 Americans nationwide found…...

3+ day, 58+ min ago  (12+ words) Marketing Dive...