6+ day, 20+ hour ago   (406+ words) McDonald’s Singapore is turning the return of its 'Samurai burger' into a full-blown Japanese game show, inviting fans to put their speed, coordination and dignity to the test at Bugis Junction. Running up until the end of August, "Samurai IKE!...

1+ week, 3+ day ago   (248+ words) Netflix Philippines has brought Kris Aquino back into the spotlight with a playful campaign that casts the television personality as the streaming platform’s fictional “chief head of insights and kontent analysis”, or C.H.I.K.A. Created by GIGIL, the campaign…...

1+ week, 3+ day ago   (291+ words) Ford Philippines has launched ‘Ready Set Ford’, a new global brand platform designed to shift the automaker’s engagement strategy from product-led messaging towards a more human-centred approach. The platform places customers and their stories at the heart of Ford’s brand…...

1+ week, 3+ day ago   (435+ words) SariWangi is marking Indonesia’s 81st Independence Day with a nationwide campaign encouraging consumers to celebrate the country’s diversity and togetherness over a cup of tea. Dubbed ‘Waktunya ngeteh Indonesia’, the campaign brings together a series of community-focused activations spanning neighbourhoods, tea…...

1+ week, 3+ day ago   (264+ words) Marking 13 years of growth and community impact, FWD Group has announced a series of charitable grants designed to empower over 13,000 individuals across Asia. Established in 2013 with a vision to transform the traditional life insurance landscape, FWD Group has expanded from…...

3+ day, 2+ hour ago   (555+ words) TikTok has launched its #ThinkTwice campaign in the Philippines, serving as a guide for families with a new set of tools to have conversations about online safety, build trust and develop healthier digital habits. Created in partnership with Child Rights…...

1+ week, 3+ day ago   (441+ words) Pocky is giving Singapore's classic breakfast combo a snackable spin this National Day, launching limited-edition 'Kopi-O' and 'Kaya toast' flavours as it looks to connect with younger consumers through familiar local tastes. The launch forms part of the brand's "Pocky-Tiam…...

6+ day, 20+ hour ago   (288+ words) Google emerged as the biggest victor at the 15th edition of the Marketing Events Awards, taking home the coveted Event Marketer of the Year title after an outstanding performance across this year's programme. Close behind was CapitaLand Investment with four Gold,…...

1+ week, 3+ day ago   (404+ words) Former Disney CEO Bob Iger is set to become an owner of the Los Angeles Lakers, teaming up with venture capitalist Joshua Kushner to purchase the NBA franchise in a record US$12.5 billion deal. Citing sources familiar with the matter,…...

4+ day, 2+ hour ago   (462+ words) Nintendo is officially entering the Indonesian market through a distribution partnership with Salim Group, marking a new chapter for the Japanese gaming giant in one of Southeast Asia’s largest consumer markets. The company will bring its console business to Indonesia…...