5+ hour, 12+ min ago  (613+ words) Clients of marketing agency Brand Tok Media have raised concerns over undelivered content, payment losses and refusal of refunds, taking the matters online in a series of videos on Instagram and Tik Tok." He also denied allegations of intentional misconduct,…...

3+ day, 6+ hour ago  (415+ words) Colgate-Palmolive is leaning heavily into emotional storytelling across Asia Pacific, launching a new campaign built around family memory, care and the small everyday rituals passed between generations. Titled "Every smile has a story, the campaign spans Australia, New Zealand, the…...

9+ hour, 37+ min ago  (385+ words) BBQ sauce and fashion may be strange bedfellows, but Master Foods is leaning into the unlikely pairing for its latest campaign. The Mars-owned brand has launched Tomato Would Never, a new campaign via Publicis Groupe's One Mars and creative agency…...

2+ week, 6+ day ago  (823+ words) This shift is part of a broader trend across the APAC region, where consumers are moving toward a philosophy of "cautious resilience". In Hong Kong specifically, credit has become a vital safety net rather than a luxury tool, with 21% of…...

3+ week, 5+ hour ago  (436+ words) Swedish popstar Zara Larsson is making a return to Roblox with a new limited-time virtual concert experience to celebrate the deluxe edition of her Grammy-nominated 2025 album, Midnight Sun. Titled "Zara Larsson's midnight sun world, the immersive experience was created in…...

3+ week, 6+ day ago  (998+ words) From Singapore and Kuala Lumpur to London, Milan and New York, crowds gathered overnight outside Swatch stores as collectors, resellers and watch enthusiasts rushed to get their hands on the colourful timepieces. In some cities, the situation reportedly turned chaotic,…...

3+ mon, 6+ day ago  (167+ words) Marketing-Interactive This post is sponsored by ABrand ADay. Artificial intelligence took centre stage for ABrand ADay at the MARKies Awards Singapore 2026, where the branding consultancy picked up two silver trophies for its work with Ai Chat for Senoko Energy. From…...

4+ day, 3+ hour ago  (646+ words) Publicis Groupe is acquiring Live Ramp in a US$2. 2 billion all-cash deal, deepening its push into data, identity and AI-powered marketing infrastructure as global agency groups race to build more integrated technology-led models. Publicis said the acquisition will strengthen its…...

3+ day, 5+ hour ago  (563+ words) MR D. I. Y. has taken one of its most recognisable brand assets, its yellow reusable shopping bag, and blown it up into a billboard scale OOH installation that has been turning heads across Malaysian highways and social media. The idea, which has…...

4+ day, 3+ hour ago  (457+ words) Heritage skincare brand Alpha Keri is making a major push toward younger consumers, launching on Tik Tok for the first time as part of a broader repositioning designed to modernise the long-running Australian brand. Owned by Mentholatum, Alpha Keri is…...