1+ day, 11+ hour ago  (276+ words) The dynamics of celebrity endorsements, brand partnerships, and event sponsorships are shifting across Hong Kong, driven heavily by distinct generational behaviors and a changing roster of local icons. For local celebrities over the age of 40, seasoned cinema legends command the…...

1+ day, 11+ hour ago  (676+ words) Tourism Malaysia has once again found itself under scrutiny over its marketing efforts, this time following backlash against an allegedly fully AI-generated promotional video for the Citrawarna 2026 cultural celebration, which is set to take place at Dataran Merdeka from 24 to…...

1+ day, 11+ hour ago  (269+ words) The HPV Prevention Alliance has teamed up with the Karen Leung Foundation and Omnicom Health Hong Kong to launch a campaign offering free HPV vaccinations to young women before time runs out. Also known as "Catch-up now", the campaign is…...

1+ day, 11+ hour ago  (100+ words) Marketing-Interactive Kingdom Digital Malaysia has appointed Kevin Teh as creative director, as the agency looks to strengthen its creative leadership and accelerate its ambitions across Southeast Asia. Kingdom Digital's creative team LUX gives viral social media trend lasting legacy with…...

1+ day, 11+ hour ago  (411+ words) After two decades at Maybank Singapore, executive vice president and head of corporate affairs and strategic communications Corrinne Tan is moving on from the bank. Her exit brings to a close a chapter that spanned corporate affairs, customer experience, corporate…...

6+ day, 10+ hour ago  (293+ words) Tik Tok has confirmed it has laid off employees in Indonesia as the company restructures its research and development (R&D) organisation, marking the latest move in its post-merger integration with Tokopedia. In a statement, the company said the restructuring is…...

1+ day, 13+ hour ago  (485+ words) Singapore-based social enterprise Collective Perspectives has appointed 8traordinary as its creative and marketing agency to develop and launch CO3, a new platform designed to expand creative gig opportunities for persons with disabilities in Singapore. The partnership will run for two years, with…...

1+ week, 6+ day ago  (357+ words) FTI Consulting has announced a series of senior appointments and promotions aimed at strengthening its strategic communications segment across Asia. The moves come amid rising cross-border deal activity and tightening regulatory scrutiny in the region. Justin Teh (pictured left) has…...

2+ week, 1+ day ago  (642+ words) VIRTUE Asia is expanding beyond Asia with the launch of VIRTUE Arabia, creating a creative network spanning APAC and the Middle East. The move will see VIRTUE Asia take ownership of VIRTUE's existing Middle East operation, building on its current…...

3+ mon, 1+ week ago  (920+ words) For years, marketers have tried to meet consumers where they are. Right now, that "where" is less inbox, less home page, less feed, and a lot more chat bubble. Across Southeast Asia, messaging apps such as Whats App have quietly…...