News
Tune Talk launches "Kasi Tune" campaign with Edelman Malaysia to signal shift toward tech-driven ecosystem
4+ hour, 51+ min ago (337+ words) Kuala Lumpur, Malaysia " Tune Talk has launched a new campaign titled "Kasi Tune, developed in partnership with communications agency Edelman Malaysia, aimed at positioning the company as a technology-driven ecosystem rather than a traditional telco. The campaign comes as competition…...
Johnson & Johnson launches "Gut Tunnel" experience in Singapore ahead of World IBD Day
2+ hour, 23+ min ago (219+ words) Singapore " Johnson & Johnson has launched the interactive "Gut Tunnel" experience in Singapore, alongside Asia Pacific education programmes, to encourage people living with inflammatory bowel disease (IBD) to pursue endoscopic remission'a key but under-recognised treatment goal'under its Dual Control campaign. Despite…...
NESCAF" campaign spotlights small coffee rituals as moments of connection in new brand push
6+ hour, 8+ min ago (235+ words) Australia " NESCAF" has launched its new masterbrand campaign, "Make Your World, celebrating the small, shared coffee moments that bring people together. Developed with Saatchi & Saatchi Australia, the brand-first initiative shifts focus to everyday interactions and quiet moments of connection, anchored…...
Angkas names Innity Philippines as exclusive reseller for advertising solutions
3+ day, 7+ hour ago (206+ words) Manila, Philippines " Innity Philippines has been appointed the exclusive reseller for advertising solutions of motorcycle ride-hailing platform Angkas, in a partnership aimed at expanding integrated advertising opportunities across the Angkas ecosystem. The agreement will see Innity Philippines manage and support…...
MSL Hong Kong elevates Jojo Choi to Executive Director role
3+ day, 5+ hour ago (275+ words) Hong Kong " MSL Hong Kong has appointed Jojo Choi as Executive Director, promoting her from Senior Director, a role she has held since joining the agency in 2023. In her new role, Jojo will oversee the Hong Kong market and support…...
IDN forms IDN Bloc platform following acquisition of M Bloc Group
4+ day, 6+ hour ago (256+ words) Indonesia " IDN has officially brought M Bloc Group into its ecosystem as the company strengthens its push into culture and entertainment through integrated creative spaces aimed at Indonesia's younger generation. M Bloc Group is known for transforming historic and iconic…...
Malaysia's RTM to withdraw channels from Astro platform, ending nearly 30-year partnership
4+ day, 32+ min ago (364+ words) Kuala Lumpur, Malaysia " Malaysia's public broadcaster Radio Televisyen Malaysia (RTM) will stop broadcasting its television channels on the platform operated by Astro Malaysia Holdings beginning July 1, marking the end of a collaboration that has lasted almost three decades. As reported…...
Insider One acquires retail martech firm Bluecore to expand enterprise customer engagement capabilities
3+ day, 23+ hour ago (243+ words) New York, USA " Insider One has announced the acquisition of Bluecore, a retail marketing technology company that serves more than 400 enterprise brands in the United States. The deal brings together Insider One's AI-driven customer engagement platform with Bluecore's retail data…...
Grayling Singapore strengthens Lazada brand push with new PR mandate
4+ day, 1+ hour ago (296+ words) Singapore " Grayling has been appointed to handle public relations for Lazada in Singapore, as the ecommerce giant doubles down on brand trust and consumer engagement in one of Southeast Asia's most competitive digital retail markets. The mandate places Grayling in…...
Singapore Navy challenges self-limiting beliefs in new women's recruitment push
4+ day, 1+ hour ago (437+ words) Singapore " The Republic of Singapore Navy is attempting to rewrite how young women see military careers'not through toughness or discipline, but through memory. In a new recruitment campaign developed with Mc Cann Singapore, the Navy is targeting the self-limiting beliefs…...