21+ min ago  (380+ words) Health tech company WHOOP, has launched a new campaign for the World Cup, starring the first player to score in six of the tournaments, Cristiano Ronaldo. With the world's eyes on Ronaldo and the Portugal National team, "In the Blood…...

1+ hour, 16+ min ago  (396+ words) Sensodyne Serves up Tennis Campaign to Relieve Tooth Sensitivity Little Black Book | LBBOnline Sensodyne Serves up Tennis Campaign to Relieve Tooth Sensitivity Sensodyne, the dentist recommended toothpaste brand for sensitive teeth from Haleon, has revealed its latest campaign, designed to…...

2+ hour, 42+ min ago  (566+ words) Media, Commerce and the New Definition of Value Little Black Book | LBBOnline Media, Commerce and the New Definition of Value The heat and AI dominated Cannes Lions. Every stage had a vision for how technology will transform marketing. Yet one…...

3+ hour, 54+ min ago  (469+ words) Omnicom Health Hong Kong Turns Cantonese Opera Into a Lesson in HPV Prevention Little Black Book | LBBOnline Omnicom Health Hong Kong Turns Cantonese Opera Into a Lesson in HPV Prevention "Omnicom Health Hong Kong, in partnership with the HPV Prevention…...

4+ hour, 2+ min ago  (222+ words) I've been a gamer since before the word was invented," reveals Amitesh Rao, joking that he's possibly given away his age with that statement. His first console was a ZX Spectrum. It's a transformation that Amitesh reckons a lot of…...

4+ hour, 37+ min ago  (276+ words) The loudest AI conversation in advertising is happening in the wrong room. It is happening in decks, in prompt threads, in the "we generated this end to end" posts that scroll past every morning. Meanwhile the actual frontier, the place…...

1+ day, 1+ hour ago  (763+ words) Independently owned and operated by seven hands-on partners, we bring together strategy, creative, media, communications, digital experience and data intelligence to solve business problems, build lasting partnerships and move brands forward. Emily sat down with LBB to look back on…...

1+ day, 1+ hour ago  (292+ words) Bet MGM Brings Las Vegas Heritage to Life for Online Casino Players Little Black Book | LBBOnline Bet MGM Brings Las Vegas Heritage to Life for Online Casino Players Bet MGM has launched its new brand platform, 'The Real Deal', a…...

21+ hour, 54+ min ago  (199+ words) Ya F'oy, street slang of Abidjan, means no worries, everything's cool. It's also the mood of every frame in this EXF ORIGINALS short-film, shot in C'te d'Ivoire. A portrait of friendship, youth, and the carefree agency that comes from traversing…...

22+ hour, 49+ min ago  (494+ words) Penn Medicine Celebrates 275 Years of Firsts for America's 250th Birthday Little Black Book | LBBOnline Penn Medicine Celebrates 275 Years of Firsts for America's 250th Birthday As America's 250th birthday approaches, not many brands can say they are older than the United States itself. Penn…...