6+ hour, 26+ min ago  (238+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Kantar unveiled the winners of the Kantar Creative Effectiveness Awards (CEA) India 2026, recognising the most creative and effective advertising from across the…...

20+ hour, 9+ min ago  (588+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Market Researcher and Content Manager Consumers rarely make decisions based on logic alone. Whether choosing a new product, responding to an advertising…...

1+ day, 22+ hour ago  (144+ words) Kantar More than just a moment: The long game of cultural capital Building brand for the long term Winning hearts and minds Functional performance is the baseline for any brand, but not the be-all and end-all. People will buy a…...

1+ week, 6+ day ago  (215+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Sustainability can build stronger brands and drive growth, but only when it shapes how consumers see and choose them. Today, people remain…...

3+ week, 1+ day ago  (88+ words) Kantar Breaking down barriers: What can the right chief marketing objective do for you? Understanding the single biggest obstacle holding your brand back gives you the strategic intelligence to shape your marketing plans. Obstacle 1: When your price point is not…...

3+ week, 3+ day ago  (1115+ words) Sports have always brought people together, but for many fans, watching on TV or streaming just doesn't cut it. Around the world, audiences are increasingly stepping out of their living rooms and into stadiums, arenas, and local venues. These "sports…...

4+ week, 13+ hour ago  (464+ words) Kantar Closing the marketing confidence gap Senior Product Marketing Manager, Creative Why confidence is fraying Under this pressure, many CMOs feel like the insight they rely on is coming apart at the seams. The very fabric of campaign development and…...

4+ week, 13+ hour ago  (298+ words) Kantar Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. - cdn. cookielaw. org 1 Optanon Consent Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent…...

1+ mon, 4+ day ago  (90+ words) Kantar Mary Kyriakidi on AI Agents, GEO and the Future of Branding Global Thought Leader, Brand Guidance Q1: In your view, how fundamentally will AI agents change the way brands compete in the next 2-3 years? Q5: In Marketing Trends 2026, you highlight how…...

1+ mon, 5+ day ago  (167+ words) Kantar The matchbox Indian men are holding " and what it means for brands Cultural Aggregator, The Alternate Room, Kantar Qualitative, India There is a matchbox in the hand of the Indian man. It is full. The surface is rough enough…...