News
Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue
6+ hour, 19+ min ago (180+ words) by Exchange Wire Press Box on 2nd Jul 2026 in News Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts additional ad placements within existing content environments. The feature helps publishers unlock new revenue opportunities…...
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
7+ hour, 54+ min ago (277+ words) by Exchange Wire Press Box on 2nd Jul 2026 in News The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape…...
Digest: Apple & EU Hold Siri AI Talks; Deep Seek Introduces Peak-Hour API Pricing
9+ hour, 20+ min ago (317+ words) by Sheila Obeng-King on 2nd Jul 2026 in News In today's Digest, we cover Apple and the EU holding talks over Siri's AI rollout, Deep Seek introducing peak-hour API pricing amid China's AI price war, and Amazon reporting that AI-referred purchases have…...
Inside MENA's Booming Sport and Entertainment Market
16+ hour, 5+ min ago (825+ words) by editorial on 2nd Jul 2026 in News Danielle Barwick, executive director, Fuse MENA, discusses Fuse's Dubai move, the power of sport in the region, and the importance of cultural nuance" As the Gulf region cements itself as one of the world's…...
Global Launches Billboards by Global: The UK's No. 1 Billboard Network
1+ day, 2+ hour ago (282+ words) Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK's biggest 48-sheet footprint and combining scale, creativity, and data and measurement tools, to help advertisers unlock the full brand-building power of…...
Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales
1+ day, 8+ hour ago (187+ words) Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as…...
From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth
1+ day, 5+ hour ago (1000+ words) by editorial on 1st Jul 2026 in News For a long time, mobile game monetisation was largely treated as a question of demand management. Developers integrated more ad networks, built deeper waterfalls, adjusted floor prices, and watched e CPM movements closely. For…...
Mobile's Transparency Problem: Why Legacy DSPs Can't Deliver Real Performance in 2026
1+ day, 8+ hour ago (568+ words) Mobile programmatic spent a decade optimising for scale and speed. Visibility did not keep up, and in 2026, agencies and brands are still paying for it. Here's the uncomfortable truth most platforms would rather you didn't dwell on: as supply chains…...
Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees
1+ day, 9+ hour ago (247+ words) by Sheila Obeng-King on 1st Jul 2026 in News In today's Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google's app store payment rules; and TAG demonetising World Cup pirate sites. The UK's…...
Dark Traffic & Ad Blockers: A Coffee With Dustin Cha, Ad-Shield
1+ day, 7+ hour ago (237+ words) by Dana Lee on 1st Jul 2026 in Video Interviews Ad-Shield's data shows that roughly 1030% of total web traffic is affected by ad blocking, and 6080% of that blocked segment qualifies as dark traffic that legacy solutions fail to address. Furthermore, over 50% of…...