7+ hour, 1+ min ago  (131+ words) e Marketer Finance apps keep users engaged longer than any other industry AI models are reshaping brand visibility and showing up isn't enough World Cup 2026 faces economic hurdles despite record scale and viewership surge Shoppers act on electronics ads more…...

1+ day, 7+ hour ago  (298+ words) The news: Kroger plans to acquire Giant Eagle, a family-owned food and pharmacy retailer with approximately $9 billion in annual sales, for $1. 65 billion. The deal includes $1. 25 billion in cash and the assumption of roughly $400 million in liabilities. While only limited store…...

1+ day, 7+ hour ago  (212+ words) The news: AI is deeply ingrained in marketers" content creation, campaign planning, and optimization workflows. However, bottlenecks are emerging as some teams remain doubtful about whether AI is making work meaningfully easier. Optimizely"s data suggests that, instead of eliminating…...

1+ day, 7+ hour ago  (140+ words) The news: Consumers in the UK and Europe are keeping a tighter grip on spending due to inflation fears and persistent economic uncertainty. Zoom out: Those trends are pressuring European retailers. Implications for retail: Unlike in the US, depressed consumer…...

1+ day, 7+ hour ago  (224+ words) e Marketer Shoppers act on electronics ads more than other categories Fast reactions, fan experiences, and summer pop-ups: What retailers got right in June Marketers can see AI's influence on purchases. They just can't pay for it. FAQ on subscription…...

1+ day, 7+ hour ago  (214+ words) e Marketer Shoppers act on electronics ads more than other categories Fast reactions, fan experiences, and summer pop-ups: What retailers got right in June Marketers can see AI's influence on purchases. They just can't pay for it. FAQ on subscription…...

1+ day, 7+ hour ago  (202+ words) The news: In a 6-3 decision (NRSC v. FEC), the US Supreme Court struck down a 50-year-old federal campaign finance law, eliminating limits on how much political parties can spend in direct coordination with their candidates. The majority ruled that spending caps…...

1+ day, 7+ hour ago  (568+ words) In June, retailers and brands kept experimenting with experiential marketing, cultural partnerships, and strategic pop-ups. The campaigns that stood out tied themselves to sports moments and real consumer engagement. Here are the three retailers that won June's "Unofficial Monthly Retailer…...

1+ day, 7+ hour ago  (144+ words) e Marketer As Gen Zers approach key financial milestones under growing economic pressure, they"re looking beyond traditional banking relationships for guidance. To stay relevant and retain share, financial institutions will need to balance AI-driven discovery with the hybrid experiences…...

2+ day, 7+ hour ago  (234+ words) The news: Bank of America (Bof A) and Complex have launched "The Art of Soccer," a multi-platform video marketing campaign built around soccer as a cultural force rather than just a sport, per a press release. Zoom in: The campaign combines…...