2+ hour, 12+ min ago  (177+ words) e Marketer B2 B buyers still start their research with search How winning brands struggle to turn GEO into measurable ROI as AI reshapes digital strategy EMARKETER Summit keynote: Digital advertising's growth masks seismic shifts Chase's aggressive branch expansion strategy highlights…...

3+ day, 3+ hour ago  (150+ words) e Marketer B2 B buyers still start their research with search How winning brands struggle to turn GEO into measurable ROI as AI reshapes digital strategy EMARKETER Summit keynote: Digital advertising's growth masks seismic shifts Chase's aggressive branch expansion strategy highlights…...

3+ day, 3+ hour ago  (228+ words) The news: Open AI's potential legal action against Apple shows how easily partners can become competitors. Delayed Siri overhauls could have distracted Apple from doing more to promote Chat GPT technology on its devices, which is part of what reportedly…...

3+ day, 3+ hour ago  (126+ words) e Marketer B2 B buyers still start their research with search How winning brands struggle to turn GEO into measurable ROI as AI reshapes digital strategy EMARKETER Summit keynote: Digital advertising's growth masks seismic shifts Chase's aggressive branch expansion strategy highlights…...

3+ day, 3+ hour ago  (124+ words) The news: 99% of marketing leaders aim to boost spending on AI tools in 2026, yet 70% of consumers say gen AI ads are "missing their soul," per a Canva-Harris Poll study of 1, 415 marketers and 3, 547 consumers in seven countries. There are some nuances…...

3+ day, 3+ hour ago  (252+ words) The news: Spotify is adopting Apple technology that will let video podcast creators publish videos once and reach both Apple Podcasts and Spotify without extra work. This removes a major friction point for cross-platform video distribution." Integration with Apple's protocol…...

3+ day, 3+ hour ago  (240+ words) Nurses are also less likely to use clinician-specific AI support tools: 30% of nurse AI users report using them versus 37% of physicians. Why it matters: Nurses outnumber doctors by four to one in the healthcare workforce and provide more hands-on patient…...

3+ day, 3+ hour ago  (95+ words) e Marketer Welcome to the Q2 2026 "Ad Spending Benchmarks." This quarter, we take a look at the latest forecasts for programmatic, out-of-home (OOH), audio, and in-game advertising. There's a slide deck devoted to each topic that gives marketers the data they…...

3+ day, 3+ hour ago  (758+ words) Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions. Marketing leaders from Mondelez, Bayer,…...

3+ day, 3+ hour ago  (123+ words) The news: Tik Tok announced a slew of ad updates at its annual Tik Tok World event on Wednesday, including enhanced campaign tools, AI-powered resources, and new promotions. Why it matters: New features could help Tik Tok cement its position…...