News
Creative quality plays meaningful role in OOH campaigns
4+ day, 23+ hour ago (162+ words) Creative quality plays a meaningful role when it comes to out of home campaign performance. The aspect is a key factor in determining why some OOH campaigns outperform others, according to an analysis from Clear Channel Outdoor and Super Optimal....
Panasonic powering Pitch Dublin experience
5+ day, 22+ hour ago (141+ words) Panasonic 6, 000-lumen laser LCD projectors are powering a visual platform at Pitch Dublin, a Dublin, Ireland indoor golf simulation hospitality venue. Pitch Dublin has established itself as a destination for seasoned golfers and complete beginners and at the heart of…...
Examining the impact of AI on digital signage, data, DOOH strategies
4+ day, 18+ hour ago (666+ words) As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and programmatic digital out of home are reaching their limits. Digital signage is not exempt from the advancement…...
Samsung, Display Note team on education market strategy
5+ day, 22+ hour ago (139+ words) Samsung and Display Note are partnering to empower the U. S. education market, bringing Display Note's Montage wireless screen sharing software to select Samsung Interactive Displays. The collaboration is designed to help schools and districts improve the day-to-day classroom experience by reducing…...
Edge AI Server Powers Next-Gen AI with AMD EPYC" Embedded 8004
4+ day, 16+ hour ago (311+ words) Digital Signage Today Edge AI Server Powers Next-Gen AI with AMD EPYC" Embedded 8004 IBASE Technology Inc. unveiled the ES1002 Edge AI Server, a high-performance platform engineered to accelerate next-generation edge AI and data-intensive applications. Powered by AMD EPYC" Embedded 8004 (Siena) series…...
ADI upgrades player experience with digital tech at Turf Moor Stadium
1+ week, 2+ day ago (151+ words) Turf Moor Stadium is delivering an enhanced player arrival experience due to digital upgrades from digital stadium specialist ADI. Turf Moor is an association football stadium in Burnley, Lancashire, England and the home of Burnley F. C. since 1883. The upgrades include two…...
Synect debuts airport experience program
1+ week, 3+ day ago (175+ words) Synect has debuted Event Ready, an airport-wide experience to help manage rising passenger volumes. The passenger engagement program helps airports deliver clear communications and seamless journeys during event-driven surges, according to a press release. "Airports are about to enter a…...
OAAA, FBI renew OOH partnership
1+ week, 3+ day ago (166+ words) The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home media to support law enforcement and public safety efforts across the U. S. . Originally launched…...
Salesforce waterfall lobby LED video wall gets a refresh
1+ week, 4+ day ago (168+ words) SNA Displays has refreshed the iconic lobby video wall, called "Salesforce waterfall," in San Francisco. The LED video wall was initially constructed by SNA Diplay, stretches 106 feet across the lobby of Salesforce West, Salesforce's high rise at 50 Fremont Street. SNA…...
How digital signage is driving transformation for a Virginia peanuts producer
1+ week, 2+ day ago (1288+ words) The Whitley's Peanut Factory switched out a changeable letter board for a Watchfire Sign's LED sign and is reaping rewards from employee safety to enhanced marketing capabilities and increased brand awareness. Whitley's Peanut Factory has been producing gourmet Virginia peanuts…...