News
Cannes 2026: What was the ultimate French takeaway?
4+ hour, 9+ min ago (901+ words) July 2, 2026 9: 26 am As the dust settles on yet another Cannes Lions International Festival of Creativity " and attendees get back to the day to day grind " naturally it has been hailed as yet another vintage year by some. Awards-wise, entries were…...
Frank nets Booker prize to boost social media activity
4+ hour ago (301+ words) July 2, 2026 12: 03 pm Booker " the UK's largest food and drink wholesaler " is aiming to build its social media presence with the appointment of a new agency following a competitive pitch. Frank Social will lead the Tesco-owned company's foodservice social media and…...
Hunk of Elvis leaves the building in Wonderhood deal
1+ day, 4+ hour ago (380+ words) July 1, 2026 11: 22 am Wonderhood Studios has confirmed it has agreed to acquire the creative half of Elvis Communications " formerly WCRS, Engine and House 337 " from Next 15 Group in a move designed to accelerate the next stage of its growth. The deal comes…...
Fussy deodorant TV ad debut urges: 'Don't Be Tosser"
1+ day, 4+ hour ago (280+ words) July 1, 2026 11: 43 am Refillable deodorant brand Fussy is taking its mission to eliminate single-use plastic from personal care by launching its first-ever TV ad campaign, taking its sustainability message to audiences across the UK with the and potentially controversial challenge: "Don't…...
Social media grips Brits despite misinformation fears
1+ day, 3+ hour ago (518+ words) July 1, 2026 12: 08 pm Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2. 5 hours a day on it, proof if it were needed of the channel's vice-like grip on consumers' lives....
Fujifilm hires social agency to launch brand on Tik Tok
2+ day, 1+ hour ago (304+ words) June 30, 2026 2: 35 pm Digital Natives has been appointed following a competitive pitch, with the win coming off the back of Ingenuity Group's new networking event format for brands and agencies in the influencer and social space, MAD//Meets. The new partnership…...
Digital shop scoops Weetabix and Alpen social boost
2+ day, 7+ hour ago (497+ words) June 30, 2026 8: 42 am "Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market by appointing a new digital agency to handle their social media activity. Uncovered has been handed the double…...
Marketers still don't know whether creative is working
2+ day, 6+ hour ago (423+ words) June 30, 2026 9: 49 am Despite widespread confidence in creative performance, most marketing chiefs still lack the measurement rigour to know whether their creative is truly working, with a lack of data and tools compounding the issue. Beneath that high confidence, however, lies…...
Gen Alpha spend, spend, spend in the shops not online
3+ day, 5+ hour ago (560+ words) June 29, 2026 10: 59 am Shopping is about far more than buying things for Britain's 7- to 14-year olds; the high street has become a social and sensory experience, closely tied to identity, family and food." That is according to a new study by…...
CMOs urged to wake up to creator content commercials
3+ day, 4+ hour ago (408+ words) June 29, 2026 12: 01 pm Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend and commercial impact, according to a new Kantar study. In fact, it found that only6%of creator content delivers…...