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decisionmarketing. co. uk > top-story > cannes-2026-what-was-the-ultimate-french-takeaway

Cannes 2026: What was the ultimate French takeaway?

4+ hour, 9+ min ago  (901+ words) July 2, 2026 9: 26 am As the dust settles on yet another Cannes Lions International Festival of Creativity " and attendees get back to the day to day grind " naturally it has been hailed as yet another vintage year by some. Awards-wise, entries were…...

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Decision Marketing
decisionmarketing. co. uk > news > frank-nets-booker-prize-to-boost-social-media-activity

Frank nets Booker prize to boost social media activity

4+ hour ago  (301+ words) July 2, 2026 12: 03 pm Booker " the UK's largest food and drink wholesaler " is aiming to build its social media presence with the appointment of a new agency following a competitive pitch. Frank Social will lead the Tesco-owned company's foodservice social media and…...

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Decision Marketing
decisionmarketing. co. uk > news > hunk-of-elvis-leaves-the-building-in-wonderhood-deal

Hunk of Elvis leaves the building in Wonderhood deal

1+ day, 4+ hour ago  (380+ words) July 1, 2026 11: 22 am Wonderhood Studios has confirmed it has agreed to acquire the creative half of Elvis Communications " formerly WCRS, Engine and House 337 " from Next 15 Group in a move designed to accelerate the next stage of its growth. The deal comes…...

Decision Marketing
decisionmarketing. co. uk > news > fussy-deodorant-tv-ad-debut-urges-dont-be-tosser

Fussy deodorant TV ad debut urges: 'Don't Be Tosser"

1+ day, 4+ hour ago  (280+ words) July 1, 2026 11: 43 am Refillable deodorant brand Fussy is taking its mission to eliminate single-use plastic from personal care by launching its first-ever TV ad campaign, taking its sustainability message to audiences across the UK with the and potentially controversial challenge: "Don't…...

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decisionmarketing. co. uk > news > social-media-grips-brits-despite-misinformation-fears

Social media grips Brits despite misinformation fears

1+ day, 3+ hour ago  (518+ words) July 1, 2026 12: 08 pm Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2. 5 hours a day on it, proof if it were needed of the channel's vice-like grip on consumers' lives....

Decision Marketing
decisionmarketing. co. uk > news > fujifilm-hires-social-agency-to-launch-brand-on-tiktok

Fujifilm hires social agency to launch brand on Tik Tok

2+ day, 1+ hour ago  (304+ words) June 30, 2026 2: 35 pm Digital Natives has been appointed following a competitive pitch, with the win coming off the back of Ingenuity Group's new networking event format for brands and agencies in the influencer and social space, MAD//Meets. The new partnership…...

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decisionmarketing. co. uk > top-story > digital-shop-scoops-weetabix-and-alpen-social-boost

Digital shop scoops Weetabix and Alpen social boost

2+ day, 7+ hour ago  (497+ words) June 30, 2026 8: 42 am "Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market by appointing a new digital agency to handle their social media activity. Uncovered has been handed the double…...

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decisionmarketing. co. uk > news > marketers-still-dont-know-whether-creative-is-working

Marketers still don't know whether creative is working

2+ day, 6+ hour ago  (423+ words) June 30, 2026 9: 49 am Despite widespread confidence in creative performance, most marketing chiefs still lack the measurement rigour to know whether their creative is truly working, with a lack of data and tools compounding the issue. Beneath that high confidence, however, lies…...

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Decision Marketing
decisionmarketing. co. uk > news > gen-alpha-spend-spend-spend-in-the-shops-not-online

Gen Alpha spend, spend, spend in the shops not online

3+ day, 5+ hour ago  (560+ words) June 29, 2026 10: 59 am Shopping is about far more than buying things for Britain's 7- to 14-year olds; the high street has become a social and sensory experience, closely tied to identity, family and food." That is according to a new study by…...

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Decision Marketing
decisionmarketing. co. uk > news > cmos-urged-to-wake-up-to-creator-content-commercials

CMOs urged to wake up to creator content commercials

3+ day, 4+ hour ago  (408+ words) June 29, 2026 12: 01 pm Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend and commercial impact, according to a new Kantar study. In fact, it found that only6%of creator content delivers…...

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