News
Coral pumps up the volume for Rewards Grabber blitz
2+ hour, 21+ min ago (446+ words) May 18, 2026 10: 34 am Betting and gaming operator Coral is pushing the 1980s arcade-inspired makeover of its "Rewards Grabber" platform with a new campaign that aims to tap into the bold nostalgia and playful spirit of that decade. Created by Wonderhood Studios, the…...
IG appoints agency to turn young people into investors
4+ day, 1+ hour ago (296+ words) May 14, 2026 11: 38 am Online trading platform IG is aiming to expand its appeal among Gen Z and Millennial investors with the appointment of agency Neverland following a competitive pitch. IG " part of FTSE 100-listed IG Group " offers investors and traders a…...
Kwik Fit mental wellbeing ad nets "1m in ITV airtime
4+ day, 23+ hour ago (362+ words) May 13, 2026 1: 09 pm Kwik Fit has been named the winner of the 2026 ITV Head First Award, which recognises the ad campaign that best shines a spotlight on mental wellbeing and inspires action, winning "1m in ITV commercial airtime. Devised by VCCP, Kwik…...
Toolstation hammers home 'first port of call' message
5+ day, 2+ hour ago (352+ words) May 13, 2026 10: 38 am Toolstation, one of the UK's largest suppliers of tools, accessories and building supplies, is launching a new campaign which aims to shift the perception of the brand from being a reactive choice to being the first place tradespeople…...
Linked In faces data protection probe over Premium plan
6+ day, 2+ hour ago (416+ words) May 12, 2026 10: 42 am According to the Max Schrems-backed digital rights group NOYB, under Article 15 of GDPR, individuals have the right to access their personal data free of charge. However, Microsoft-owned Linked In refuses to provide this specific visitor data in its…...
Marketers stuck in never-ending loop of transformation
1+ week, 3+ day ago (591+ words) May 8, 2026 10: 37 am Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands, with shifts in consumer behaviour and the relentless march of new technology the key drivers. That is according…...
Sofa Club appoints agency for digital marketing boost
1+ week, 4+ day ago (228+ words) May 6, 2026 12: 57 pm Fashion-led settee retailer Sofa Club has appointed a new agency to lead its organic search strategy, as the fast-growing brand looks to strengthen visibility and increase organic revenue to hit record growth targets. The move will see Verde…...
Claims companies face probe over aggressive marketing
1+ week, 5+ day ago (556+ words) May 6, 2026 10: 31 am The Financial Conduct Authority is launching a major review of the claims management market, triggered by concerns over aggressive marketing and misleading advertising as well as fears of "feeding frenzy" over motor finance compensation. The review, which will…...
Specsavers expands 'Should've' line to push all services
1+ week, 6+ day ago (610+ words) May 5, 2026 10: 00 am Specsavers is launching a major new campaign that sees the "Should've Gone to Specsavers" line evolve for the first time in 22 years, as it introduces a new global brand platform designed to expand what customers think of Specsavers…...
Sound as a pound: Stephen Graham signs for Maccy Ds
1+ week, 6+ day ago (293+ words) May 5, 2026 7: 00 am Graham succeeds Dexter Fletcher, whose most prominent role was as Soap in Lock, Stock and Two Smoking Barrels before he turned his hand to directing. His "cheeky chappie" dialect has been used in Mc Donald's TV ad campaigns…...