News
The B2 B Content Drift No One Talks About -- and the Five-Day Diagnostic to Fix It
2+ day, 18+ hour ago (974+ words) Most content problems aren't execution problems. They're buyer alignment problems " invisible until the pipeline stalls. A few years ago, I stepped in as Fractional CMO for a European PVC windows manufacturer. In the first week, I ran what I now…...
Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis
2+ day, 18+ hour ago (202+ words) Available to all customers in July, Trellis will evolve beyond Listening to become a conversational intelligence layer for the platform. By synthesizing social data across networks and combining it with insights from across Sprout, Trellis is designed to help teams…...
Typeform Drives a New Era of Customer Engagement with Growth Flow, Where Every Form Response Triggers Action
2+ day, 18+ hour ago (131+ words) Growth Flow is built to power a continuous customer lifecycle, from first touch to long-term engagement: Growth Flow reflects the next phase of Typeform's evolution from form builder to AI engagement platform. It lays the foundation for innovations that will…...
The AI Content Trap: Multiplying Mediocrity at Scale
2+ day, 18+ hour ago (262+ words) Else, be my guest and continue to read. Or do both " If you bury this function under a traditional marketing silo, it becomes a "content factory" for sales decks and brochures. When it reports to the top, it becomes a…...
Awin, One of the World's Largest Affiliate Marketing Networks, Accelerates Multilingual Content Translation 57% with Acclaro and Lokalise
3+ day, 18+ hour ago (328+ words) BOSTON " May 13, 2026 " Acclaro and Lokalise today announced they are accelerating global expansion for Awin Global, one of the world's largest affiliate marketing networks. Awin is now able to adapt content for multilingual audiences 57% faster " speeding time-to-localization from four weeks to…...
The Indirect Channel: It's All About the Partner Experience
3+ day, 18+ hour ago (191+ words) The scale of indirect distribution is often underestimated. In the global technology sector, channel partners drive more than 70% of all IT spending, representing over $3. 4 trillion in annual revenue. Mature enterprise technology companies frequently generate 7090% of their revenue via partners. Why…...
Synack's Analysis of 11, 000+ Vulnerabilities Reveals Top Weaknesses Attackers Are Weaponizing Today
3+ day, 18+ hour ago (288+ words) In 2025, Synack customers reduced mean time to remediate (MTTR) high-severity vulnerabilities by 42 days on average, compared with 2024. Across all severity levels, average remediation time dropped by 47%, signaling a broader operational shift toward continuous security validation. At the same time, the…...
91% of shoppers say loyalty programs drive them to shop as US consumers become "loyalty lovers
3+ day, 18+ hour ago (682+ words) 6 May, London UK " New research from Loyalty Lion'reveals that loyalty programs have shifted from passive sign-ups to active, everyday behaviors, with consumers engaging more frequently and expecting to use rewards seamlessly wherever they shop. Engagement is frequent and often habitual....
Why Your Customer Communications Can Indicate Something Is Structurally Wrong
4+ day, 16+ hour ago (1036+ words) Mindless communication destroys loyalty and damages relationships. And yet it's all too common. Read any book on the modern dating landscape and one theme appears again and again: look for red flags " one of the biggest of which is inconsistency....
Why Most Product Marketing Is Just Expensive Guesswork (And How Analytics Can Fix It)
4+ day, 12+ hour ago (470+ words) Marketing attribution models are supposed to answer the most fundamental question in the discipline: which dollar made us money and which one didn't? Most of the time, they answer a different question entirely: which touchpoint happened to be closest to…...