News
Kiss embraces its pirate radio origins in new rebrand
3+ hour, 30+ min ago (548+ words) Working with NOT Wieden+Kennedy, the audio brand has unveiled a refreshed identity, chock-full of cheekiness and charm Audio brand Kiss has undergone a full scale rebrand courtesy of London-based design agency Not Wieden+Kennedy. Inspired by its roots as…...
PETA campaign highlights the benefits for men from going vegan
2+ day, 20+ hour ago (396+ words) PETA's latest campaign humorously points out how a reduction in meat and dairy consumption can improve erectile health and fertility Animal rights non-profit PETA has released a series of new ads promoting the health benefits of a plant-based diet for…...
Strongbow leans into its Britishness in new campaign
3+ day, 5+ hour ago (444+ words) Created by Otherway, the campaign for the cider brand focuses on the quirks of language across Britain with a film directed by Glenn Kitson Titled Refreshing the Nation, the new campaign for Strongbow arrives at a time when British identity…...
Lonely Planet's new zine reminds readers why they travel
3+ day, 21+ hour ago (146+ words) Artifact swaps practical travel tips for personal storytelling. Here, the team behind the publication share how it sits alongside the brand's wider ambitions Lonely Planet has built its reputation on telling travellers where to go, starting out publishing guidebooks in…...
Axe embraces football fandom in series of silly films
4+ day, 18+ hour ago (356+ words) The brand's latest campaign with Lola Madrid celebrates the costumes and body paint that arrive with World Cup season " and how its body spray can help fans still smell good underneath it all With the World Cup rolling around, there…...
The letter I is muse for Imperial College's new sub-branding
5+ day, 4+ hour ago (362+ words) A suite of "Creative I" designs has been created by The Click to represent each of the university"s many departments, with graphic patterns symbolising their respective areas of study Following Pentagram"s major rebrand of Imperial College London in…...
The Ordinary skewers beauty marketing with luxury supermarket
5+ day, 21+ hour ago (326+ words) Created by Uncommon Creative Studio, The Markup March" is stocked with everyday grocery products relabelled with grossly inflated prices Skincare advertising is full of products promising "magic" results and "medical-grade" formulas, often dressed up in the kind of glossy branding…...
Birmingham Design Festival returns with timely focus on change
6+ day, 19+ hour ago (208+ words) The eighth edition of BDF brings together leading voices from across the industry for three days of events exploring how creativity is evolving As ever, the programme stretches far beyond traditional graphic design. Sessions span motion, typography, wayfinding, stop motion,…...
Suncorp's new ad addresses the reality of Queensland's weather
6+ day, 21+ hour ago (415+ words) The craft-laden ad for the Australian insurance brand features a storybook style to highlight the "two Queenslands" that exist Suncorp and Leo Australia have created a long-standing, successful brand platform in response to the impact of climate change in the…...
How beauty brands are moving beyond the hype
6+ day, 19+ hour ago (186+ words) As audiences become more savvy, beauty brands are entering their "proof era" to win trust. CR speaks to Marina Mansour, president of beauty, wellness and luxury at Kyra to find out more That shift has forced beauty brands to rethink…...