10+ hour, 4+ min ago   (708+ words) Led by Samar Maakaroun, these two identities for a maker space and event space highlight how strong brand architecture is built on discipline, not decoration. Director Dana Kazic approached Samar Maakaroun and her team at Pentagram with a challenge: introduce…...

10+ hour, 19+ min ago   (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...

4+ day, 5+ hour ago   (542+ words) Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single day and backed by new positioning and a signature colour called Lemonade. Fashion is a beloved passion…...

4+ day, 9+ hour ago   (293+ words) The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. Given the unusual subject, Mother Design did some research beyond the usual category and spotted a cultural shift: people are increasingly turning to things…...

4+ day, 18+ hour ago   (580+ words) The founder of Kwoo Studio discusses his career pivot, his move to another continent, and his approach to self-promotion. Kent Wood is currently going through that transition. "I used to think that by 30, you were supposed to have everything figured…...

5+ day, 9+ hour ago   (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...

5+ day, 9+ hour ago   (427+ words) Thibault Barillon of Robocobra Quartet explain why he grew petri dishes of fungus to illustrate their 100-track release. So when I first saw the artwork for Belfast group Robocobra Quartet's 100-track album Hundred Pieces, my mind immediately went to unpleasant…...

5+ day, 9+ hour ago   (570+ words) The founder of Kwoo Studio discusses how he's made a name for himself after a career pivot and a move across the Atlantic. Kent Wood is currently going through that transition. "I used to think that by 30, you were supposed…...

5+ day, 9+ hour ago   (925+ words) By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored event will recognise. Two logos arrive. One is…...

6+ day, 34+ min ago   (576+ words) Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who got everyone talking this summer....