7+ hour, 35+ min ago   (156+ words) The creative concept draws on a well-established martial arts cinema trope; in anime, action films and sport, spitting blood signals that things have become serious, yet the hero shrugs it off and keeps fighting. The campaign reframes that moment through…...

13+ hour, 57+ min ago   (1168+ words) As consumers seek out hand made gifts, Etsy has built its reputation on craft, creativity, and authenticity. With 8.1 million active sellers and 95.5 million active buyers, the marketplace now connects people buying and selling in countries around the world. Senior director…...

1+ day, 8+ hour ago   (355+ words) As agencies race to embrace the possibilities of AI, TBWA Worldwide has taken a deliberately different approach to its own identity. Its new global design system, Design by Disruption, looks backwards as much as forwards. Rather than reinventing a business…...

1+ day, 9+ hour ago   (458+ words) Timed to coincide with the school summer holidays, Tesco’s latest campaign from BBH London encourages customers to see their weekly shop as the gateway to getting away; whether on holiday, out for dinner or for a family day out. ‘Know…...

2+ day, 8+ hour ago   (406+ words) Wonderhood Studios has launched ‘No Small Roles’, a new campaign that dials up the importance of specialisations within the Royal Marines, challenging the ingrained hierarchy of roles and makes the case that every specialism is a frontline role. At the…...

2+ day, 13+ hour ago   (1279+ words) However as well as resuscitating this journalistic trope of the mid-2010s, the film of The Odyssey has also revived interest among the public in the tales of ancient Greek mythology. So swings and roundabouts. For advertisers and agencies, interest in ancient…...

5+ day, 11+ hour ago   (175+ words) Work of the week The apparel brand's CEO Tim Boyle closes the chapter on the challenge set to find the edge of the earth with reflecting on the hundreds of creative submissions made and honouring the adventurous with some giveaways....

6+ day, 5+ hour ago   (443+ words) Pablo introduces ‘Small Car, Big Fun’ for the UK launch of the Super-N; Honda’s new, compact, city EV. This work follows the recent launch of ‘Your Dreams Engineered’ and marks the agency’s first product launch for Honda under the new…...

1+ week, 6+ hour ago   (619+ words) The industry has decided that the rise of AI is a jobs story. How many juniors and which roles will be impacted. What the ladder looks like now. I believe this is the wrong angle. This is a training story,…...

1+ week, 11+ hour ago   (786+ words) When campaigns tackle uncomfortable truths, simply getting people to pay attention can be the biggest hurdle. Looking away is easy. That was the challenge PETA brought to Grey London — get people to watch and engage with its ads despite their…...