News
Instacart adds shoppable video to expand retail media
15+ min ago (692+ words) Instacart pilots Immersive Feed and Ads Studio as it moves retail media toward discovery, while exploring ads in an AI shopping assistant. Instacart is widening its advertising playbook beyond sponsored search and display by adding shoppable short-form video and outlining…...
John Deere's heritage marketing strategy for new audiences
3+ hour, 7+ min ago (554+ words) John Deere links its heritage to innovation, using MLB activations and Tik Tok creator roles to sustain trust and stay relevant with younger John Deere is tying its brand story more closely to American heritage as it looks to stay…...
Heineken's "soundwave kilt" turns a fan chant into design
3+ hour, 43+ min ago (316+ words) Heineken UK, The Romans, and Siobhan Mackenzie created a one-of-a-kind tartan based on the "We'll Be Coming" chant tied to Scotland fans. Heineken UK worked with creative PR agency The Romans and Scottish designer Siobhan Mackenzie to create a "soundwave…...
HEINZ x Heineken six-pack turns a " pairing official
21+ hour, 6+ min ago (496+ words) The limited-edition pack uses scarcity and occasion fit to spark talkability, without changing either product. HEINZ and Heineken have released a limited-edition six-pack that pairs five Heineken beers with one bottle of HEINZ tomato ketchup, turning an already common at-home…...
Digital PR: the B2 B guide to earned visibility
22+ hour, 29+ min ago (1236+ words) Learn how digital PR helps B2 B brands earn media coverage, backlinks, AI citations, and buyer trust through useful proof and credible stories. Digital PR is the work of earning online visibility through credible third-party coverage, useful data, expert commentary, and…...
Scoot's Spider-Man flights turn aircraft into a film tie-in
1+ day, 3+ hour ago (777+ words) Scoot runs Spider-Man-themed flights on two aircraft through Sept 13, pairing cabin branding, Changi T1 installs, and on-board gift offers. Scoot has rolled out Spider-Man-themed flights across two aircraft as part of a collaboration tied to Spider-Man: Brand New Day, which opens…...
IBM picks Stagwell as lead creative partner for global work
1+ day, 9+ hour ago (480+ words) IBM names Stagwell lead creative partner, aligning Anomaly and Code and Theory under one structure to evolve "Let's Create Smarter Business" globally. IBM has selected Stagwell as its lead creative partner, with Anomaly and Code and Theory set to operate…...
SKIMS" fictional golfer campaign and what it signals
1+ day, 20+ hour ago (616+ words) SKIMS is using a fictional Netflix character, not a traditional celebrity endorsement, to front a new menswear push tied to the upcoming comedy series The Hawk. The campaign centers on Will Ferrell in character as Lonnie "The Hawk" Hawkins, positioning…...
AI turns messy brand data into usable targeting signals
2+ day, 7+ hour ago (511+ words) Brands are applying AI to normalize and interpret difficult datasets, aiming to improve audience targeting speed and consistency. Brands are increasingly leaning on AI techniques to make messy, fragmented, or hard-to-use datasets more usable for audience targeting and marketing decision-making....
Share of voice calculation for PR teams
2+ day, 19+ hour ago (1451+ words) Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes. Share of voice calculation is one of the simplest ways to answer a hard question: are we showing…...