News
AI Marketing Works Great Once You Have Marketing
2+ day, 15+ hour ago (539+ words) I have spent the last decade building marketing functions for mid-market B2 B companies. Three distinct phases played out across that work. Most mid-market companies skipped Arc 2. They jumped from "we should probably do more marketing" straight to "let's put Chat…...
Why Emotional Loyalty Beats AI-Powered CX
2+ day, 16+ hour ago (1137+ words) I just got back from a CX conference in San Diego. Every session, every booth, every hallway conversation was about AI. Agentic agents. Voice copilots. Generative everything. About an hour into a series of panels on autonomous agents, it hit…...
Tableau Q&A Calibration: AI Analytics Accuracy for CX
2+ day, 18+ hour ago (648+ words) Using agentic AI in customer experience is advancing so quickly that the conversation about AI has shifted from user adoption to agent accountability. Deploying an AI agent that can answer analytics questions, narrate dashboards and surface CX insights is no…...
Your Marketing Is Only as Good as Your Data Architecture
2+ day, 19+ hour ago (1613+ words) For years, marketing leaders focused primarily on campaigns, messaging and brand positioning while data infrastructure remained largely under the control of IT and engineering teams. That separation is becoming increasingly difficult to sustain. As personalization, AI-driven engagement and real-time customer…...
Typeform Drives a New Era of Customer Engagement With Growth Flow, Where Every Form Response Triggers Action
3+ day, 15+ hour ago (86+ words) CMSWire Growth Flow is built to power a continuous customer lifecycle, from first touch to long-term engagement: Growth Flow reflects the next phase of Typeform's evolution from form builder to AI engagement platform. It lays the foundation for innovations that…...
The Creative-Data Mandate for CX Leaders
3+ day, 13+ hour ago (892+ words) The most dangerous lie in modern business is the belief that your "creatives" and your "data people" belong in separate rooms. For decades, organizations have operated under a false dichotomy: the creatives in marketing handle the brand, while the data…...
From Integration to Orchestration: The CX Platform Shift That's Accelerating
3+ day, 19+ hour ago (774+ words) Businesses have spent years assembling customer experience stacks that are made up of specialized tools for marketing, commerce, service and analytics. While these point solutions offer depth, they often operate in isolation, creating fragmented journeys and inconsistent customer interactions. A…...
Two AI Roadmaps. One Knowledge Investment. Why CX Leaders Should Stop Building Separate Pipelines.
3+ day, 19+ hour ago (631+ words) Think of a company's knowledge base the way a city thinks about water infrastructure. The reservoir that supplies drinking water to homes is the same one that feeds fire hydrants and irrigation systems. Nobody argues for three separate reservoirs serving…...
Stackable Labs Launches First AI Experience Layer for Customer Service Messaging
3+ day, 14+ hour ago (115+ words) CMSWire The first open developer platform for building rich, branded, interactive experiences on top of Zendesk Messenger MIAMI, FL " May 14, 2026 " Stackable Labs today launched a new developer platform for building rich, interactive experiences on top of Zendesk Messenger " extending customer…...
Agentic Commerce Needs Guardrails Before It Needs More Speed
4+ day, 16+ hour ago (654+ words) Agentic fulfillment is not an AI problem. It is a scorecard problem. That matters now because enterprise AI adoption is spreading faster than enterprise operating discipline. Many agentic commerce programs do not fail because the model is weak. They fail…...