4+ day, 14+ hour ago  (559+ words) WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing…...

4+ day, 15+ hour ago  (296+ words) More than 200 guests from around the world attended the Campaign Agency of The Year Global awards ceremony on 18 June at the Jumeirah Carlton Tower hotel in London. This year there were entries from 85 companies from 16 countries for this year's awards,…...

4+ day, 15+ hour ago  (351+ words) Twenty-five chief executives from across the region's independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed "From Request for Proposal to Request for Partnership'. The summit surfaced…...

4+ day, 16+ hour ago  (542+ words) Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world's first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced…...

4+ day, 17+ hour ago  (421+ words) Golin Ketchum has officially launches as the combined agency formed through the merger of Golin and Ketchum. In the MENA region, Stephen Worsley, the Managing Director of Golin MENA, will now head up the merged agency as Managing Director of…...

5+ day, 10+ hour ago  (314+ words) The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the…...

6+ day, 7+ hour ago  (200+ words) Viola Communications, a subsidiary of 2 Point Zero Group, has appointed Camilla d'Abo as General Manager, Public Relations and Larry Kraut as Business Director, Client Services. "The industry is entering a new chapter. Technology is reshaping all facets of marketing, and…...

6+ day, 8+ hour ago  (429+ words) Effies revealed the winners of the Saudi edition of its awards during a gala ceremony on the 11th June 2026. Launched last year, Effie Awards Saudi Arabia is a local programme aimed at recognising outstanding work and leaders of marketing effectiveness in…...

6+ day, 14+ hour ago  (681+ words) For organisations across our region, change is rarely a distant possibility. It is part of the environment in which leaders make decisions, teams stay focused, and institutions continue to serve their communities. Over the years, this reality has reshaped the…...

6+ day, 11+ hour ago  (1704+ words) This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two…...