News
The Brand Brief: Brands celebrate the Fourth, financial gains and farewells
1+ day, 2+ hour ago (217+ words) The week's notable creative and brand marketing news. by Leslie Blount July 01 2026 This week's Brand Brief is patriotic, chaotic, nostalgic and filled with food, finance and some fond farewells to beloved hit shows. Before we get into it, a word:…...
Campaign Chemistry: Walking the Work in Cannes with 4 A's Justin Thomas Copeland
1+ day, 3+ hour ago (166+ words) Live from Cannes, 4 A's CEO Justin Thomas Copeland joins Jameson Fleming to break down the festival's most innovative campaigns across sports, AI and sustainability. by Jameson Fleming July 01 2026 The industry's brightest minds descend on Cannes every year to celebrate creativity,…...
Ad Council's new campaign immerses viewers in community violence intervention
1+ day, 4+ hour ago (552+ words) Through first-person PSAs and a new documentary, the "Agree to Agree" initiative spotlights the unsung heroes of public safety. by Shannon Miller July 01 2026 "What does community safety look like?" A new campaign from the Ad Council and collaborating agency Translation…...
The brands escaping the discount trap
2+ day, 36+ min ago (700+ words) From fandoms and experiences to personalisation and gamification, marketers reveal how they're creating loyalty that customers value and competitors can't easily copy. Loyalty programmes are vital to long-term brand building and future spending. So, why are they often overlooked? With…...
From inventory to intelligence: the rise of curation
2+ day, 1+ hour ago (1025+ words) Buyers are moving beyond scale alone, using curated supply, contextual intelligence and optimisation to drive stronger outcomes. Curation is everywhere in the programmatic conversation, but the term has become increasingly disputed. In many cases, it describes repackaged inventory with data…...
Can celebs and creators make you trust a problematic brand?
2+ day, 2+ hour ago (1369+ words) by Christina Garnett June 30 2026 Have a product or service that isn't easily liked? There's a celebrity or creator for that. It doesn't feel like a coincidence that while thousands of marketers at Cannes discussed attention, community and advertising at the…...
Campaign Chemistry: Live in Cannes with Rethink's Aaron Starkman
2+ day, 3+ hour ago (152+ words) Live from Cannes, Jameson Fleming sits down with Rethink global CCO and outdoor jury chair Aaron Starkman to discuss the revival of outdoor advertising and why pure brand identity must beat out data metrics. by Jameson Fleming June 30 2026 Chili's dishes…...
How the Australian Open unlocked new audiences by embracing a disruptive marketing mindset
2+ day, 2+ hour ago (270+ words) The world-famous sporting showcase told Cannes Lions why its "Hits Different" tagline has become a rallying cry for teams to create new experiences and partnerships " and help it compete beyond a core of tennis obsessives by Tennis Australia June 30 2026 With…...
What Obsidian's Le Mans film can teach brands about the AI-powered future of filmmaking
2+ day, 5+ hour ago (530+ words) Rather than simply being a tool for faster and less expensive production, AI is enabling filmmakers to expand creative possibilities through hybrid filmmaking, say Higgsfield, Kling AI, and Obsidian during a presentation at Cannes Lions 2026. by Higgsfield June 30 2026 A new…...
How a $0 earned media campaign honoring Virginia Giuffre won big at Cannes
2+ day, 4+ hour ago (904+ words) Dini von Mueffling discussed her agency's pro bono, Titanium Lion-winning work to honor the late Epstein survivor's legacy. by Jess Ruderman June 30 2026 In an era where Cannes Lions victories are typically dominated by multimillion-dollar branded campaigns and slick viral videos,…...