News
Ethical scandals are not the main reason APAC consumers are abandoning brands
3+ hour, 46+ min ago (673+ words) A survey by Ogilvy and You Gov of 7, 176 consumers in seven Asia-Pacific markets found that the majority prefer to quietly walk away rather than voice their complaints openly. by Aulia Masna July 02 2026 Of the total respondents who lost trust in…...
Behind Mastercard's music program lies the ambition to build Southeast Asia's music tourism economy
2+ day, 3+ hour ago (310+ words) Mastercard and Sound On reveal the plans behind the Artist Accelerator SEA, from card loyalty to cross-border tourism ambitions. by Aulia Masna June 30 2026 Mastercard has long implemented this approach through its global Priceless platform, which offers cardholders exclusive experiences in…...
40% of Cannes Lions entries will use AI by 2026, but advanced applications are still far behind
6+ day, 3+ hour ago (468+ words) The use of AI in Cannes Lions entries has doubled year over year, but the jury chair noted that the work still has a long way to go. by Nikita Mishra June 26 2026 Campaign Asia learned from other jury members that…...
Publicis urges the industry to stop making empty promises through a satirical video
2+ week, 1+ day ago (430+ words) Publicis released a video that, at first glance, appears to be anti-AI, but actually conveys a more fundamental message about the industry's future. by Aulia Masna June 17 2026 Through this satirical film, Publicis asserts that such promises should not be made…...
From rankings to representation: why generative AI is changing how brands are perceived
4+ week, 10+ hour ago (397+ words) AMEC has established the first global standard for measuring how brands are represented in AI-generated responses'and data from Indonesia shows that the need for this is already clear. by Aulia Masna June 04 2026 For communications professionals, these figures paint a clear…...
Burson Research: Trust in AI is higher among decision-makers than among consumers
4+ week, 9+ hour ago (490+ words) A study of 85 companies shows that visibility in AI does not guarantee credibility, and the audience that trusts AI-generated answers the most is the one making the biggest business decisions. by Aulia Masna June 04 2026 The average business decision-maker finds AI-generated…...
Indonesia is preparing to extend its digital ban on children under 16 to e-commerce platforms
1+ mon, 3+ week ago (391+ words) The Minister of Communications and Digital Affairs has indicated that the ban on access by children under 16 will be extended to online shopping services. by Roberliza Eugenio May 12 2026 E-commerce is the next target in the wave of stricter regulations on…...
Ad Nut: When flavored milk becomes a statement of adult lifestyle
2+ mon, 4+ day ago (452+ words) Before you skip this ad, Cimory is challenging milk lovers to skip the sugar with its new product, Cimory Milk with No Added Sugar. by Ad Nut April 28 2026 There was a time when flavored milk felt like an ex: sweet…...
A copywriter from Dentsu Creative has been selected as a recipient of the Cannes Lions School scholarship
2+ mon, 1+ week ago (376+ words) Catherine Nathasya, a copywriter at Dentsu Creative Indonesia, became Indonesia's sole representative in the 2026 Lions Scholarship after competing against more than 400 applicants from 67 countries. by Aulia Masna April 24 2026 Catherine Nathasya, a copywriter at Dentsu Creative Indonesia, has been selected as…...
Behind Indonesia's new college league lies Djarum's gamble and Polytron's repositioning
2+ mon, 1+ week ago (407+ words) The NCAA in the United States is a multibillion-dollar marketing machine. For the second time, Ryan Gozali is attempting to create a local version with a different structure. by Aulia Masna April 21 2026 The question CMOs should be asking isn't "Will…...