1+ day, 13+ hour ago  (494+ words) Lyka's "Poo on the Ground" campaign launched nationally this evening (July 2, 2026), rolling out across Channel 7 Live TV for the remaining AFL home-and-away season. The campaign was produced in partnership with Channel 7, with media managed by Alchemy One. Starring footy legend…...

9+ hour, 8+ min ago  (180+ words) The event tackled one of the most pressing challenges facing ecommerce and retail brands today: the gap between retention strategy and customer reality. Across a lineup of talks, panels and fireside conversations, speakers explored agentic AI, radical listening, brand building…...

12+ hour, 10+ min ago  (193+ words) Australians demand a different kind of proof Australia is also the most evidence-demanding market in the region. When making high-stakes decisions, 59% of Australians prioritise evidence they can verify themselves'in their top three sources','above every other market surveyed and well…...

14+ hour, 8+ min ago  (453+ words) The appointment sees Rick Barry tasked with refreshing the NT tourism brand and capturing the spirit that makes the Territory unlike anywhere else on earth " from ancient landscapes and rich cultural experiences to the kind of adventures that stay with…...

15+ hour, 34+ min ago  (483+ words) Campaign Brief Manuscript has relaunched as an independent creative studio shaped by deep experience across the full cultural supply chain of brand, agency and media. Founded by award-winning creative director and published author Mitchell Oakley Smith (pictured), the studio brings…...

16+ hour, 10+ min ago  (469+ words) Says Murphy: "Some of the most important technology being built in Australia right now is also the hardest to explain. These companies have credible science, serious commercial potential and deeply capable teams, but their technical credibility isn't always being communicated…...

15+ hour, 47+ min ago  (469+ words) In this feature, we speak with leading experts across sports marketing, advertising and event technology to reveal what it takes for sporting, media and entertainment organisations to win captive audiences before, during and after a major event. Piecing the marketing…...

15+ hour, 54+ min ago  (176+ words) Campaign Brief Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based training platform. Says Michelle Tirtabudi, Managing Director at Orphan: "CPA is an amazing organisation doing incredible, life-changing…...

16+ hour, 2+ min ago  (329+ words) Having built a reputation for immersive experiences and a devoted following, Sandbox needed a brand that could move beyond familiar club visuals and carry greater clarity, distinctiveness and emotional depth. Born's response was an identity built around a simple but…...

1+ day, 5+ hour ago  (361+ words) Goater's appointment comes as AZK Media continues a period of significant growth, having rapidly expanded its client roster over the past 12 months. The agency has experienced strong demand from organisations seeking senior strategic communications support as the rapid adoption of…...