News
El Jannah puts internet food icons to the test in new "Who Can Resist?" campaign via Emotive
7+ hour, 18+ min ago (369+ words) The new campaign introduces "Who Can Resist? , an idea built around a simple premise. If the most die-hard food loyalists can be converted to El Jannah, no one can resist. The work taps into internet lore and pop culture, casting…...
Australian Avocados launches behaviour change program to stop Aussies bruisin' while they're choosin' via Thinkerbell
8+ hour, 12+ min ago (195+ words) On a mission to change behaviour and the way Aussies shop for avocados, the new education platform is born from the insight that over half of Aussies (55%) admit to squeezing avocados the wrong way at the supermarket when checking for…...
Vitality Brands appoints TRP as new agency following a competitive pitch
2+ hour, 30+ min ago (188+ words) Campaign Brief TRP has been appointed agency of record for Vitality Brands following a competitive pitch process. The appointment will see TRP lead strategy, creative and media across the Cancer Council branded sunscreen portfolio, spanning body and face sunscreen products,…...
Motion Sickness ranked #3 independent agency in the world at The One Show; Takes #1 in APAC " Campaign Brief
8+ hour, 23+ min ago (280+ words) Motion Sickness took home multiple pencils at this year's ceremony, including the Fusion Pencil, one of the show's most coveted honours, for Wh'nau Ora: The M'ori Roll Call. The campaign also received a Sustainable Development Goals Pencil, recognising creative work…...
Female-led creative studio Dirt emerges after stealth year building global portfolio
9+ hour ago (327+ words) Dirt (also known as Dirtverse) is founded by Alessia Murer, Lou Wright and Amber Dempsey, and is formally unveiling after twelve months of quietly building international projects between Sydney and Bali. The trio didn't form through traditional agency pathways. Instead,…...
Independent media agency Magic strengthens its team by six following significant client growth
8+ hour, 53+ min ago (340+ words) The new hires include the return of its former Head of Performance, Charles Kurth (pictured above), along with the appointment of four new account service staff and a Social Media Co-ordinator. The new hires come as Magic celebrates 14% year-on-year business…...
Rare takes home 4 Best of Year awards at the Campaign Brief WA Creative Awards: The Brand Agency and Wildlings win 2 each
2+ day, 14+ hour ago (578+ words) Rare's Best of Year awards went to: Department of Health's "Hard To Spell', ECU's "Outgrown Your Career', Save Foundation's "Mission: Extinction' and WA Primary Health Alliance's "Depression Starts Small Microsite'. They also received a finalist nod in Outdoor. The Brand…...
CB Hot Suit Takes: Dan Adams, General Manager, The Idea Shed
4+ day, 5+ hour ago (545+ words) 1. What made you get into advertising? Truth is, I fell into it, and then I guess I just kept tripping forward. I started as a Brand Ambassador at music festivals in the UK, then 3 D TV activations at the O2, London…...
Endeavour Group ends creative partnership with BMF Australia after less than two years
3+ day, 4+ hour ago (229+ words) Says Catriona Larritt, Chief Customer Officer, Endeavour Group: "BMF has been a valued partner to Endeavour Group, delivering impactful work that has contributed to the strength of our brands. "We thank the BMF team for their work over the last…...
Jenny Ringland: The budget no one in media is asking for
3+ day, 6+ hour ago (655+ words) The marketing and media industry is entering the biggest shift in a generation. AI is reshaping how agencies work, how brands reach audiences, and how content is created at scale. The question isn't whether this transformation is coming, it's whether…...