News
GEO vs SEO: Is AI Search Really a New Discipline?
1+ hour, 13+ min ago (865+ words) The oracle has spoken. What does Google have to say about AI search? I will declare my allegiance at the outset " I belong in the battle-scarred SEO crowd and am reasonably tired of all the GEO (Generative Engine Optimisation) and…...
What is emotionally intelligent content?
2+ day, 23+ hour ago (264+ words) No need for waterproof mascara, just observant, thoughtful copy....
What should an About Us page include?
3+ day, 19+ hour ago (339+ words) Discover how to write an About Us page that builds credibility, highlights your business personality, and encourages conversions....
Don't confuse being visible with being trusted
6+ day, 23+ hour ago (411+ words) For high-value, consultative purchases, visibility alone isn't enough; real trust comes from credible, third-party signals that stand up to scrutiny....
Use AI at your peril
1+ week, 4+ day ago (570+ words) It is fight time. Claude vs. Chat GPT. Which should you use to replace your design team?...
Why E-E-A-T is more important than ever
2+ week, 6+ day ago (402+ words) Google is done rewarding content anyone could have written. Here's why AI-scaled sites are struggling, and how to produce the kind of content that ranks....
Google's Veo and Asset Studio: Are they any good?
2+ week, 6+ day ago (155+ words) What Google's Veo and Asset Studio mean for your brand's advertising strategy in 2026....
Standing out among big competitors
3+ week, 2+ day ago (586+ words) Is it true that size doesn't matter? Every industry has its big-name brands " the household names with huge budgets and decades of built-up authority. But that shouldn't deter new players from coming onto the scene. Sure, the largest companies in…...
Writing compliance-friendly copy
3+ week, 4+ day ago (588+ words) How to get your content through the powers that be. Compliance teams are not the enemy. It might feel like they exist purely to ruin your fun, but in a strange teenager/parent dynamic, the compliance team is there to…...
What are ultra-long-tail keyword searches?
3+ week, 6+ day ago (764+ words) What are ultra-long keyword searches and why are long-tail searches getting longer? There's been an increasing amount of chitter chatter in the SEO community about long-tail searches getting longer. Most of this seems to be tied to the rise of…...