News
Mattel and Vrbo ready UNO-themed weekend stays
6+ hour, 58+ min ago (379+ words) by Billy Langsworthy Published 18. 05. 26 "We're bringing UNO into these homes and turning them into game-night destinations, giving fans a new way to connect, compete, and play together wherever they are," said Katie Buford, Vice President and Global Head of Mattel…...
Wild Brain builds up to Teletubbies' 30th with new collaborations and activations
10+ hour, 33+ min ago (463+ words) by Billy Langsworthy Published 17. 05. 26 "We're significantly accelerating our content pipeline, licensing collaborations and a digital'first strategy designed to connect with today's preschool parents and young audiences across key global markets," said Erin Morris, VP Global Franchise Strategy & Retail at Wild…...
Spiralcute International names licensing agents across key territories
10+ hour, 45+ min ago (361+ words) by Billy Langsworthy Published 17. 05. 26 Spiralcute International has appointed a raft of licensing agents in key territories to represent its core brands. Spiralcute is partnering with Jazwares for the UK, Haven for Australia and New Zealand, All American Licensing (AAL) for…...
Konami Cross Media NY's Mark Kirk looks at how FAST platforms drive engagement for Yu-Gi-Oh!
7+ hour, 30+ min ago (200+ words) by Billy Langsworthy Published 18. 05. 26 "That "always-on" discoverability is especially effective for younger viewers and lapsed fans: In conversation with Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY, Inc. For a legacy franchise like Yu-Gi-Oh! , that always-on…...
Global Merchandising Services teams with EPOCH for M'tley Cr'e trading cards
7+ hour, 11+ min ago (403+ words) by Billy Langsworthy Published 18. 05. 26 Global Merchandising Services " the worldwide licensing agent for M'tley Cr'e " has teamed up with EPOCH COMPANY to produce an all-new premium M'tley Cr'e trading card collection scheduled for release in December. The collectible trading card line…...
Jewel Branding & Licensing named licensing agency for Country Music Hall of Fame and Museum
7+ hour, 25+ min ago (326+ words) by Billy Langsworthy Published 18. 05. 26 Jewel Branding & Licensing has been appointed as the exclusive licensing agency for the Country Music Hall of Fame and Museum " including the Hatch Show Print, a letterpress print shop owned and operated by the museum. Located…...
Perfetti Van Melle brings Bubblicious into beverages with Candy Can
7+ hour, 57+ min ago (319+ words) by Billy Langsworthy Published 18. 05. 26 Perfetti Van Melle has teamed up with Candy Can to bring Bubblicious into beverages. The Bubblicious sparkling drink range debuts in Canada with Bubblicious Bubble Gum "The Original One," but additional flavours, including Watermelon, will follow…...
IMG Licensing to handle STUDIOCANAL licensing rights for location-based entertainment and experiences
7+ hour, 49+ min ago (366+ words) by Billy Langsworthy Published 18. 05. 26 "STUDIOCANAL's rich and expansive portfolio presents a compelling foundation for the development of sophisticated location-based entertainment," said Tim Smith, Senior Vice President at IMG Licensing. Under the strategic agreement, IMG will represent STUDIOCANAL's content library " which…...
Cloudco Entertainment details wave of Care Bears partnerships across fragrance, apparel, games and more
7+ hour, 53+ min ago (373+ words) by Billy Langsworthy Published 18. 05. 26 Cloudco Entertainment has detailed a wave of new licensing partnerships for Care Bears. Scentsy is bringing the brand into living rooms through home fragrance, Londontown and Burst Oral Care extending it into daily beauty rituals, while…...
Bluey in-game crossovers coming to Apple Arcade
10+ hour, 52+ min ago (329+ words) by Billy Langsworthy Published 17. 05. 26 "Apple Arcade stands out for its commitment to quality and a safe, frictionless experience for families, making it a natural fit for these limited-time experiences designed to be enjoyed together," said Marina Mello, BBC Studios" Global…...