1+ hour, 29+ min ago  (595+ words) Brand Innovators Columbia Sportswear was looking for a way to encourage people to go outside that broke out of the traditional messaging seen in the category. So they created a campaign starring CEO Tim Boyle, who called on Flat Earthers…...

20+ hour, 20+ min ago  (229+ words) Brand Innovators - Michelob Ultra has kicked off a new campaign for the World Cup " the Ultra Turnaround. - The campaign is inspired by the stadium stewards of the 1994 FIFA World Cup, who the whole time with their backs to the pitch,…...

21+ hour, 27+ min ago  (633+ words) NBCUniversal's Peacock network joined with key lifestyle advertisers to bring the experience of its "Love Island" reality show to its fandom. The network took over Rockefeller Center Plaza for The Villa at 30 Rock, an activation featuring a number of the…...

1+ day, 20+ hour ago  (798+ words) While AI was the talk of the town last year, the star of this year's Cannes Lions was more human centered. Whether it was the influx of creators at the festival or the focus on live events and the fandoms…...

3+ day, 3+ hour ago  (1088+ words) Amazon, Netflix and Mastercard are among major brands and media companies negotiating a new landscape where they must balance global ambitions and growth with a drive for personalization and relevance, according to speakers at the Brand Innovators Beach at Cannes....

5+ day, 19+ hour ago  (1153+ words) Cultural relevance has to be an immersive process, not a practice that can be outsourced, said marketers at the Cannes Lions Festival." Dara Treseder, chief marketing officer at Autodesk "Don't follow the trend. Pick the values that are core to…...

1+ week, 6+ day ago  (284+ words) What is the strategy behind the Intersport clubhouses? The clubhouses are about taking everything Intersport stands for and making it real in a physical space. We talk a lot about being the place where people connect through sport, and the…...

2+ week, 2+ day ago  (284+ words) Brand Innovators - Cosmetics company e. l. f. Brands is getting into the hair-care game with a new line of products, backed by an introductory campaign that depicts Bigfoot getting his glam on. - The new product line includes six products that include shampoo, conditioner,…...

2+ week, 2+ day ago  (486+ words) Amazon is returning to the Port in Cannes this year for the fifth year in a row. This year, the tech company is transforming its space into a French village. Each storefront represents a different Amazon property: Prime Video, Twitch,…...

2+ week, 2+ day ago  (106+ words) Brands celebrate Knicks" historic win Brand Innovators The New York Knicks won first NBA championship for the first time in 53 years with a nail-biter against the San Antonio Spurs this weekend and brands are showing up to celebrate. Nike made…...